Growth Marketing Manager

This is a fully remote position, open to applicants in California, +9 more states.

📋 Description

• Lead the strategy for customer acquisition through paid, organic, and partner channels.

• Take ownership of the SEO strategy and its execution, ensuring a strong organic and AI-search presence.

• Develop systems for B2B lead capture, segmentation, qualification, and handoff.

• Collaborate with Business Development to establish lead criteria and differentiate studio leads from individual creators.

• Create and enhance segmented landing pages, personalized offers, and conversion pathways.

• Oversee the paid media strategy, budget allocation, and campaign execution across search and social platforms.

• Utilize performance data to inform creative iterations alongside the Creative Content and Product teams.

• Implement a disciplined test-and-learn approach across various growth channels.

• Work with Product to translate customer and product insights into effective acquisition messaging.

• Provide market insights to Product for enhancing growth strategy and product storytelling.

• Develop forecasts and reports for leadership while leveraging insights to refine strategy.

• Collaborate with Marketing on onboarding processes and the overall customer journey.

• Integrate AI tools such as Claude or Gemini into daily operations.

• Work in partnership with Marketing, Business Development, Operations, Product, and Creative Content teams.

⛳️ Requirements

• 7+ years of experience in digital marketing, including 5+ years focused on growth, performance, or acquisition marketing, with significant ownership of strategy and budget.

• Proven experience in developing or significantly enhancing acquisition or demand-generation programs, preferably with a focus on SEO/organic strategies.

• Demonstrated ability to set paid media strategies, allocate advertising budgets, and execute paid campaigns across various channels to achieve measurable business objectives.

• Experience collaborating with sales or business development teams on lead qualification and handoff processes.

• Proficiency in web analytics and experimentation tools (GA4, PostHog, or similar).

• A strong inclination towards utilizing AI tools to enhance efficiency and effectiveness.

• Ability to navigate an existing yet evolving function and contribute without a well-structured onboarding process.

• Excellent data fluency and communication skills.

• Candidates must possess legal authorization to work in the United States without future sponsorship from the company.

• Familiarity with Google Ads, Meta Ads Manager, Microsoft Advertising, Ortto, PostHog, GA4, Gemini, Claude, Asana, Whimsical, and Google Workspace.

• Bonus: Experience in SaaS, subscription, or recurring-revenue businesses.

• Bonus: Knowledge of marketing automation platforms such as Ortto.

• Bonus: Awareness of GEO or emerging AI-search visibility practices.

• Bonus: A product marketing mindset.

• Bonus: Experience targeting creative or technical audiences.

🏝️ Benefits

• Profit interest units included in the total compensation package.

• 12 company holidays annually.

• Two seasonal companywide breaks each year.

• Unlimited paid time off (PTO).

• Paid parental leave.

• 401(k) savings plan with a generous employer match.

• Comprehensive medical, dental, and vision benefits.

• Life insurance coverage.

• Employee assistance program.

• $1,000 per year allocated for professional development.

• Monthly remote work allowance to assist with home office expenses.

• Opportunities to work remotely from any location globally.

• Access to exclusive employee-only guest speakers.

• Bi-weekly team-building event: Fuzzy Friday.

• Opportunities for ongoing professional development and career advancement.