Growth Marketing Manager

This is a fully remote position, open to applicants in Florida.

📋 Description

• Create, execute, and oversee multi-channel growth marketing initiatives, encompassing ABM, paid advertising, and lead nurturing strategies.

• Drive pipeline generation and conversion for sales teams at the school, district, and state levels.

• Manage the setup, configuration, and enhancement of lead scoring models, lead routing protocols, and campaign workflows within marketing automation and CRM platforms.

• Partner with RevOps, Marketing Operations, and Lifecycle Marketing Specialists.

• Work alongside the Head of Digital and the sales team to identify target accounts and set priorities.

• Coordinate marketing and sales activities around shared success metrics.

• Design and implement programs that yield high-quality, sales-ready leads.

• Develop, launch, and oversee targeted ABM initiatives for high-value regions and strategic accounts.

• Ensure personalized messaging is in alignment with sales engagement tactics.

• Convert market research, customer insights, and data analysis into actionable insights for targeted growth marketing initiatives.

• Investigate and trial new marketing strategies, channels, and creative methods to generate demand in the education technology sector.

⛳️ Requirements

• At least three (3) years of experience in a growth marketing, digital marketing, or demand generation position within a SaaS company.

• Strong technical skills with marketing automation platforms and CRM systems.

• Comprehensive knowledge of lead scoring, lead routing, campaign creation, and analytics dashboards.

• Familiarity with HubSpot, Braze, GA4, Zapier, Pipedrive, Salesloft, and Looker.

• Documented success in developing and implementing growth marketing programs that progress leads through all stages of the marketing and sales funnel, resulting in measurable pipeline growth.

• Complete experience in designing and executing Account-Based Marketing (ABM) campaigns aimed at mid-market and enterprise-level clients.

• Exceptional communication and interpersonal skills for effective cross-functional teamwork.

• Strong analytical capabilities and a data-driven approach to decision-making.

• Competence in monitoring performance metrics, extracting actionable insights, and executing data-informed optimizations.

• A collaborative and team-focused mindset.

• An inquisitive and innovative outlook with a passion for pioneering marketing strategies and exploring new methodologies.

🏝️ Benefits

• Ongoing learning and development opportunities, including subsidized course fees, certifications, conferences, and complimentary access to Udemy and more.

• A people-first employer driven by an inspiring mission.

• A high-caliber and diverse team.

• The chance to contribute to shaping the future of education and impacting millions of users.

• The opportunity to collaborate with a global EdTech platform utilized in 175 countries.