Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of lifecycle marketing for Elm Street Technology's suite of products, including IDX Broker, IXACT Contact, OutboundEngine, VoicePad, and Aiva.

• Develop and implement customer lifecycle strategies across all brands under Elm Street Technology.

• Identify gaps in the lifecycle and create programs to address these issues.

• Design, construct, and enhance automated lead nurturing sequences for organic and non-paid channels.

• Collaborate with Customer Success to establish onboarding and product adoption journeys.

• Manage trial-to-paid conversion sequences, focusing on new product launches.

• Create campaigns aimed at retention, win-back, cross-selling, and upselling.

• Oversee CRM segmentation strategies and execution of marketing workflows using GoHighLevel.

• Ensure list hygiene, deliverability, and optimization of campaigns.

• Work in partnership with Customer Success, Revenue Operations, Product, and Sales to align campaigns and workflows.

• Facilitate new product launches by building the infrastructure for customer journeys.

• Analyze performance data from campaigns and funnels.

• Report on key metrics and consistently test and enhance lifecycle programs.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related area, or equivalent professional experience.

• 4–5 years of experience in lifecycle marketing, marketing automation, CRM marketing, or demand generation.

• Practical experience in developing automated customer journeys, including lead nurturing, onboarding, trial-to-paid, and retention/win-back strategies.

• Proficiency with a marketing automation platform such as GoHighLevel, HubSpot, Marketo, Iterable, Braze, Customer.io, ActiveCampaign, or similar tools.

• Experience in designing workflows, segmentation, and campaigns.

• Strong analytical skills with the ability to measure and report on funnel metrics, conversion rates, and campaign effectiveness.

• Experience in cross-functional collaboration with Product, Sales, Customer Success, and Revenue Operations teams.

• Exceptional written communication skills, including the capability to independently write and refine campaign copy.

• Experience working with Customer Success and managing Revenue Operations/CRM functions.

• Proven ability to nurture and convert leads from organic/inbound channels such as SEO, content, referrals, and organic social media.

• Experience in supporting a SaaS product launch or the introduction of new products.

• Ability to work across multiple brands or product portfolios simultaneously.

• Familiarity with SQL or similar data querying/analysis tools.

• Self-motivated, data-driven, and comfortable working independently in a fast-paced, growing environment.

• Strong project management skills for handling multiple lifecycle programs concurrently.

• Open to utilizing AI tools and actively seeking ways to incorporate them into lifecycle marketing initiatives.

• Must reside in and be eligible to work in the United States.

• Must have authorization to work in the United States without current or future employer sponsorship.

🏝️ Benefits

• Eligible employees may participate in Elm Street's bonus programs.

• Eligible employees may participate in Elm Street's equity programs.

• Eligible employees may participate in Elm Street's benefits programs.

• Fully remote position.

• AI tools are encouraged to enhance program scalability, speed of execution, and efficiency.