This is a fully remote position, open to applicants in United Kingdom, +1 more country.

📋 Description

• Take ownership of the complete funnel architecture, which encompasses the paid acquisition strategy, comprehensive campaigns, landing pages, and email sequences leading to sign-up.

• Oversee the quality control of creative content, including hooks, angles, and performance copy, while collaborating with designers and editors.

• Monitor metrics on a daily basis, manage expenditures, adjust budgets, and optimize funnel logic to enhance revenue and return on investment (ROI).

• Develop audience strategies, identify new segments, and create warming and conversion tactics.

• Implement lifecycle journeys from Meta leads through participation in challenges.

• Manage the tools and tracking systems that maintain user engagement from the initial click to the final product.

⛳️ Requirements

• Extensive hands-on experience with Meta Ads Manager and a demonstrated ability to scale paid spending for information products, webinars, or digital challenges.

• Comprehension of the narrative-driven aspect of selling a challenge or transformation as opposed to a conventional SaaS product.

• Analytical and metric-focused mindset; capable of identifying funnel inefficiencies through data analysis.

• Proficient with Typeform, landing page builders, and CRM software.

• Ability to articulate and refine high-performance creative concepts.

• Experience working with finance, cryptocurrency, trading, e-products, or e-commerce audiences and campaigns.

• Proficient in written and spoken UK English.

• Familiarity with search/SEO and Google campaigns (desirable).

• Experience in exchange operations (desirable).

• Understanding of trading principles (desirable).