Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the activation layer within the contemporary Marketing and Communications ecosystem.

• Report directly to the VP of Marketing, transforming strategy, messaging, content, and campaigns into quantifiable audience engagement and actions across Shine Early Learning and Acelero Learning.

• Lead the execution, activation, optimization, and performance analysis of integrated marketing campaigns throughout a connected digital ecosystem.

• Implement campaigns across various channels, target audiences, and funnel stages.

• Operationalize collaborative campaign strategies to foster lead generation, nurturing, conversion, performance tracking, and revenue expansion.

• Develop scalable growth systems that underpin audience acquisition, lead generation, engagement, and conversion.

• Integrate email, landing pages, CRM workflows, digital channels, organic content, and prospective paid media initiatives.

• Monitor and enhance campaign performance; create dashboards and reporting frameworks.

• Perform A/B testing and iterative optimization across messaging, CTAs, landing pages, forms, targeting, and conversion flows.

• Convert campaign data into actionable insights and growth recommendations.

• Support infrastructure for tracking architecture, audience preparedness, attribution, conversion tracking, campaign organization, and reporting.

• Act as the operational lead for growth-oriented marketing execution within HubSpot.

• Build and oversee HubSpot workflows, segmentation, smart lists, forms, landing pages, lead routing, attribution frameworks, conversion pathways, and reporting systems.

• Collaborate with the VP of Marketing, RevOps, Lifecycle Marketing, UX, Product Marketing, Content, Creative, Social Media, Web/UX, Sales, IT/Product, and other teams.

• Enhance CRM alignment, data integrity, tracking consistency, workflow scalability, engagement, and conversion results.

• Design audience segmentation strategies that align with campaign objectives, customer behaviors, lifecycle stages, and audience categories.

• Develop audience strategies geared towards government/public systems, Head Start and early childhood providers, community partners, decision-makers, and families across B2G, B2B, B2B2C, and B2C audiences.

• Facilitate personalized marketing experiences, ensuring audiences receive the appropriate message at their respective journey stages.

• Engage in assigned meetings, events, and training sessions.

⛳️ Requirements

• Bachelor’s degree.

• Over 7 years of progressive experience in growth marketing, demand generation, campaign activation, digital marketing, or performance marketing.

• HubSpot certification is highly preferred.

• Proven experience in building and managing scalable marketing systems within HubSpot.

• Background in education, early childhood, edtech, nonprofit, mission-driven organizations, or multi-brand ecosystems is preferred.

• A physical exam and background checks are mandatory.

• Local or long-distance travel may be required up to 10% of the time for work-related meetings and functions.

• Must possess a valid driver's license and/or reliable transportation.

• Extensive hands-on experience with HubSpot.

• Experience in supporting integrated multi-channel marketing campaigns.

• Strong grasp of funnel strategy, lead generation, customer journeys, audience segmentation, conversion optimization, campaign analytics, marketing automation, and performance tracking.

• Experience in cross-functional collaboration across marketing, UX, content, analytics, operations, and leadership teams.

• Ability to translate campaign data into actionable recommendations.

• Exceptional organizational and project management abilities.

• Comfortable working in dynamic, collaborative, and fast-paced environments.

• Familiarity with HubSpot, Google Analytics, Looker Studio, Miro, Monday.com or similar project management tools, SMS and marketing automation platforms, and CRM integrations and customer communication systems.

• Experience supporting B2B and B2C audiences.

• Knowledge of modern SEO, AEO, and digital growth methodologies.

🏝️ Benefits

• Comprehensive benefits package.

• Medical, Dental, and Vision Insurance with various plan options to suit your needs.

• Health Savings Account (HSA) with company contributions up to $400 for individuals & $800 for families annually.

• Flexible Spending Accounts (FSA) for health and dependent care expenses.

• 401(k) Retirement Plan with up to 3% company match.

• Short-Term and Long-Term Disability and Basic Life Insurance.

• Up to $500 per year in Professional Development Reimbursements.

• Employee Assistance Program (EAP) offering counseling and mental wellness support.

• Wellness Programs, including virtual fitness, nutrition, and mindfulness classes.

• Pet Insurance, Legal Assistance, ID Theft Protection, and Employee Discount Perks.

• Meaningful mission focused on making a real impact in the lives of children and families.

• Collaborative, inclusive team that prioritizes growth and well-being.