Growth Marketing Lead – Vertical AI B2B

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the complete growth strategy encompassing acquisition, activation, conversion, and revenue through paid media, SEO/SEM, lifecycle marketing, and account-based marketing (ABM).

• Develop the growth operating framework, which includes defining KPIs, reporting structures, experimentation protocols, attribution methods, and performance review cycles.

• Conduct structured experiments across various channels, offers, messaging, and customer journeys; discontinue unsuccessful initiatives and amplify successful ones.

• Create a robust metrics infrastructure for growth that includes funnel tracking, attribution analysis, customer acquisition cost (CAC)/lifetime value (LTV), pipeline velocity, and ROI in collaboration with RevOps and Data teams.

• Ensure transparency in activities that drive pipeline growth and revenue, along with investment priorities.

• Lead the current growth team, establishing ownership, setting priorities, and maintaining performance standards.

• Mentor team members to evolve into strategic marketers and cultivate an experimentation-focused culture.

• Identify skill gaps and enhance the team’s capabilities, processes, and vendor resources.

• Manage relationships with external vendors and agencies involved in paid media, lifecycle marketing, and SEO/SEM.

• Implement ABM initiatives alongside Sales and Product Marketing targeting key accounts with defined conversion goals.

• Align growth initiatives with Sales, Product, Data, and RevOps to achieve commercial objectives.

• Provide strategic advice to leadership on growth strategies and insights from customer data.

• Convert data analysis into compelling business narratives for executive leadership.

• Take responsibility for reporting on ROI, CAC, lead quality, conversion rates, pipeline velocity, and contributions to revenue.

• Maintain a prioritized optimization backlog focused on high-impact opportunities.

• Exhibit the relationship between growth expenditures and revenue generation.

• Represent the growth function at select industry events and conferences annually.

• Ensure consistency in messaging across all channels while serving as the brand steward.

⛳️ Requirements

• 5–8+ years of experience in growth, demand generation, or full-funnel marketing within rapidly growing SaaS or technology firms.

• Proven experience in building or scaling a growth function, team, or operational model.

• Demonstrated accountability for metrics such as CAC, conversion rates, pipeline velocity, LTV, ROI, and revenue contributions.

• A solid track record of conducting structured experiments with a test-learn-kill-scale approach.

• Experience in paid marketing, SEO/SEM, lifecycle marketing, and ABM.

• Strong commercial acumen to differentiate between activities and genuine impact.

• Experience in managing and nurturing marketing talent.

• Capable of collaborating with senior stakeholders who have strong opinions.

• Exceptional communication and storytelling skills for executive-level engagement.

• Strong project management abilities and skills for cross-functional collaboration.

• Comfortable working in ambiguous situations across Pacific and Southeast Asia time zones.

• Willingness to travel occasionally for selected field events.

• Preferred experience in vertical SaaS, particularly within hospitality technology or customer engagement platforms.

🏝️ Benefits

• Work in a mission-driven, fast-paced, and entrepreneurial environment.

• Enjoy a collaborative and flat organizational culture.

• Access to comprehensive private health insurance.

• Opportunities for discretionary travel to our global offices, including medical coverage for international travel.

• Participate in cross-cultural team bonding and networking activities.