Growth Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the growth strategy, budget management, and prioritization across acquisition, engagement, and retention initiatives.

• Manage paid search, paid social, and retargeting campaigns targeting segment-specific audiences, offers, and creative assets.

• Enhance organic discovery through SEO and AEO, collaborating on content priorities and improving technical discoverability.

• Optimize conversion rates across websites, landing pages, forms, CTAs, and critical user journeys.

• Prioritize and conduct experiments based on anticipated impact and available traffic.

• Develop email nurture and segmentation strategies utilizing behavioral and account indicators.

• Create lifecycle programs for onboarding, adoption, engagement, reactivation, retention, and expansion in partnership with Customer Success, Product, and Sales teams.

• Expand reach through content distribution, webinars, partner campaigns, and account-based strategies.

• Establish and maintain systems for CRM, marketing automation, enrichment, audience segmentation, scoring, routing, and sales handoff.

• Integrate tools using APIs, webhooks, and low-code platforms like Clay or n8n.

• Leverage AI tools for audience research, creative variations, personalization, analysis, and production, while exercising discretion regarding quality, accuracy, privacy, and permissions.

• Oversee tracking and reporting for qualified pipeline, conversion rates, engagement, adoption, retention, and expansion metrics.

• Report to the Head of Marketing and collaborate with teams in Product Marketing, Design, Sales, Customer Success, and Product.

⛳️ Requirements

• Proven track record in paid acquisition and lifecycle or cross-journey programs with a connection to pipeline or customer value outcomes.

• In-depth knowledge and expertise in one or two specific growth areas.

• Practical skills in SEO, AEO, and conversion optimization techniques.

• Experience marketing to enterprise B2B buyers, navigating complex buying groups, extended sales cycles, and challenges with attribution.

• Proficient in analytics instrumentation, CRM, and marketing automation platforms.

• Experience in creating workflows utilizing APIs and webhooks.

• Ability to evaluate programs based on qualified pipeline, engagement, and retention metrics before scaling based on clicks, impressions, or lead volume.

• Strong communication skills and the ability to build effective partnerships with product marketing, design, sales, Customer Success, and Product teams.

• Familiarity with SQL or Python for data analysis (bonus).

• Experience in account-based marketing targeting enterprise accounts (bonus).

• Background in industrial, energy, utilities, or other infrastructure sectors (bonus).

• Capability to present one cross-funnel program with context, results, and personal contributions, along with one workflow or automation developed.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible working arrangements and a supportive work environment.