Growth Marketing Lead

This is a fully remote position, open to applicants in Australia.

📋 Description

• Take full ownership of growth marketing for Assignar, a company specializing in construction technology.

• Design and execute experiments by developing hypotheses, launching tests, analyzing outcomes, and determining whether to scale or discontinue them.

• Redesign the marketing funnel, which includes the website, landing pages, forms, and conversion paths from the initial click to the booked meeting.

• Oversee paid search, paid social, SEO, content marketing, email marketing, and lifecycle channels.

• Allocate and modify marketing budgets based on performance analytics.

• Enhance the sales handover process through lead scoring, routing, follow-ups, and pipeline management.

• Manage CRM, marketing automation, tracking, attribution, and reporting processes.

• Conduct interviews with contractors, participate in sales calls, review notes from lost deals, and visit customer job sites.

• Collaborate with the sales team to improve customer interactions.

• Report directly to Madeline Crowley, the VP of Marketing.

⛳️ Requirements

• A minimum of four years of experience in growth or demand generation within a B2B software environment.

• Proven track record of establishing a function, funnel, or channel from the ground up.

• Ability to articulate and elucidate testing experiments, including expectations, results, and subsequent actions.

• Established rapport with a sales team.

• Understanding of a BDR's daily activities and effective sales collaboration.

• Practical experience in building web pages, composing emails, and configuring marketing automation systems.

• Marketing experience in construction, trades, mining, field services, or other non-tech industries is a plus, though not mandatory.

• Previous experience carrying a sales quota is a plus, though not mandatory.

• Experience as the first or second marketing hire is a plus, though not mandatory.

• Familiarity with utilizing AI to enhance experimentation speed is a plus, though not mandatory.

🏝️ Benefits

• Fully remote position available throughout Australia.

• Opportunity to visit contractors and observe product application on job sites.

• Work within a small team setting.

• Collaborate with a supportive sales team.

• No take-home task required during the application process.

• Every applicant will receive a response within five business days.