Growth Marketer

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop and take ownership of the comprehensive organic marketing strategy.

• Strategize and implement a consistent content calendar across all major platforms.

• Produce engaging short-form content, which includes videos, reels, carousels, graphics, and written posts.

• Craft persuasive copy for social media, email campaigns, and marketing materials.

• Edit short-form video content tailored for social media platforms.

• Design social media graphics, carousels, and promotional materials using Canva or comparable design tools.

• Oversee and expand social media channels, ensuring a consistent brand message.

• Interact with the online community by addressing comments, messages, and audience interactions.

• Create and manage email marketing campaigns, encompassing nurture sequences and promotional content.

• Utilize AI tools to enhance content creation, repurpose existing material, and boost efficiency.

• Track marketing performance through analytics and continuously optimize content and strategy.

• Identify growth prospects and suggest new marketing initiatives.

• Collaborate closely with leadership to achieve business growth objectives.

⛳️ Requirements

• Proven experience as a Growth Marketer, Digital Marketer, or Content Marketing Specialist.

• Demonstrated ability to grow brands through organic marketing efforts.

• Strong skills in content creation across various social media platforms.

• Excellent copywriting abilities with outstanding written English.

• Experience in crafting engaging social media content that drives leads and interaction.

• Proficiency in creating, editing, and publishing short-form video content.

• Familiarity with Canva or similar design software.

• In-depth knowledge of social media algorithms and content trends.

• Experience in managing online communities and fostering customer engagement.

• Understanding of email marketing and marketing automation.

• Experience with AI tools to streamline marketing workflows.

• Analytical mindset capable of interpreting marketing data and optimizing campaigns.

• Highly organized with exceptional project management capabilities.

• Ability to work independently in a remote setting.

• Highly Desirable Experience in:

• - B2B Marketing

• - Service-based businesses

• - Construction or trades sectors

• - UK markets

• - Organic social media growth

• - Content strategy

• - Brand development

• - Lead generation

• - Marketing automation

• - CRM platforms

🏝️ Benefits

• Success will be evaluated based on:

• - Consistent growth across organic marketing channels.

• - Increased audience engagement and brand visibility.

• - Growth in qualified leads generated through content marketing.

• - Effective execution of email marketing campaigns.

• - High-quality and consistent content production.

• - Ongoing improvement through data-driven optimization.

• - Strong community engagement and audience interaction.

• - Contribution to overall business growth through effective marketing strategies.