Growth Marketer

This is a fully remote position, open to applicants in Arizona, +7 more states.

📋 Description

• Develop strategies for paid acquisition channels, including budgets, targets, forecasts, and testing roadmaps.

• Create and enhance campaigns across Google Ads, LinkedIn Ads, retargeting, and other emerging channels.

• Oversee bids, audience targeting, exclusions, ad copy, creative variations, and conversion pathways.

• Design email and lifecycle journeys that encompass nurturing, behavioral triggers, campaign follow-ups, re-engagement, and database activation.

• Take charge of segmentation, testing, deliverability, measurement, and lifecycle systems.

• Collaborate with Creative and Product Marketing to refine messaging, formats, target audiences, and offers.

• Work alongside the Web team on landing pages, forms, and conversion experiments.

• Develop testing hypotheses and decision-making rules; scale successful projects while discontinuing unsuccessful ones.

• Cooperate with Revenue Operations and Data teams on tracking, attribution, dashboards, and feedback mechanisms.

• Assess qualified pipeline, customer acquisition costs, and generated revenue.

• Design and implement AI-driven workflows, prompts, agents, and tools for campaign production, lifecycle orchestration, monitoring, analysis, creative iteration, and reporting.

• Collaborate with Engineering and Web teams to automate manual tasks.

⛳️ Requirements

• Proven experience in growth or performance marketing, preferably in the B2B SaaS sector.

• Direct operational expertise in Google Ads and LinkedIn Ads.

• Familiarity with Meta, YouTube, Reddit, programmatic advertising, or emerging AI search surfaces is advantageous.

• Experience in creating segmented B2B email and lifecycle journeys.

• Knowledge of deliverability, testing, automation, and the role of email in driving pipeline contributions.

• A solid track record of managing substantial budgets and enhancing qualified pipeline, customer acquisition costs, or revenue.

• Hands-on experience with AI tools like Claude or ChatGPT, focusing on enhanced workflows, agents, and prompts.

• Comfort in managing paid and lifecycle marketing stacks from start to finish.

• Proficiency in campaign taxonomy, conversion events, pixels, conversion APIs, audience synchronization, email automation, and reliable reporting.

• Strong analytical skills with funnel data and attribution evaluation.

• Capability to assess messaging, hooks, visuals, offers, and landing page experiences.

• Practical experience with account management, audience targeting, ad deployment, tracking, landing pages, data analysis, and testing.

• Strong ability to collaborate across various functions including marketing, web, revenue operations, data, sales, and engineering.

• Experience with tools such as Google Analytics, Segment, HubSpot, Salesforce, SQL, or any product analytics platforms is beneficial.

• Applicants must reside in California, Texas, Michigan, Massachusetts, New Jersey, Arizona, New York, or Florida.

• Candidates should already be integrating AI into their daily tasks.

🏝️ Benefits

• Competitive base salary along with stock options.

• Flexible remote work arrangement for the US team.

• Team bonding activities and participation in Doveclub.

• Flexible learning and development (L&D) and wellness benefits.

• $3000 L&D budget or up to $1000 for wellness expenses.

• Four weeks of accrued vacation leave.

• Floating public holidays.

• Bonus "Kit Kat" days throughout the year.

• Opportunity to work from anywhere in the world for up to four weeks annually.

• 20 weeks of parental leave for primary caregivers.

• 12 weeks of parental leave for secondary caregivers.

• Support for returning to work after parental leave.

• Additional four weeks of leave after four years of service.

• Comprehensive health, dental, and vision benefits.

• 401(k) retirement plan.

• Equity and stock options.