Growth Lead

This is a fully remote position, open to applicants in India.

📋 Description

• Identify, engage, and cultivate long-lasting relationships with esteemed practitioners, maintainers, speakers, community leaders, bloggers, newsletter authors, and reputable vendor DevRel professionals.

• Collaborate across platforms such as LinkedIn, YouTube, X, Discord, Reddit, GitHub, and specific forums to map authentic influence.

• Obtain endorsements, testimonials, forewords, guest posts, and collaboratively created content for commercial utilization.

• Provide community insights and topic intelligence to inform commissioning decisions.

• Design and implement title-specific promotional campaigns before and after publication.

• Manage reviewer outreach, community activations, contributor-driven initiatives, and targeted list development.

• Focus campaign efforts during launch periods and maintain momentum thereafter.

• Collaborate with Growth and commissioning teams on metadata, keywords, and audience-specific messaging.

• Monitor campaign performance, review velocity, sentiment, engagement, and the correlation between activity and sales.

• Establish relationships with vendors, training providers, certification organizations, conference coordinators, universities, boot camps, and technical training firms.

• Identify and secure bulk purchase options and investigate licensing and long-term collaboration frameworks.

• Work with sales and marketing teams to convert partnership opportunities.

• Build and activate developer and practitioner communities on GitHub, Reddit, Discord, Stack Overflow, and specialized forums.

• Organize and support webinars, AMAs, expert panels, technical workshops, and conference collaborations.

• Drive direct list growth through events, partnerships, landing pages, and community activations.

• Implement a structured program of named expert endorsements and specific quotes across titles.

• Engage reviewers and activate reader communities to generate post-launch review momentum.

• Develop systems that maintain visibility beyond launch and ensure credibility assets are prepared prior to publication.

• Deliver commercial and ranking performance, product-page conversion, review growth, expert-network contributions, owned audience reach, partnership revenue, and timely community intelligence.

⛳️ Requirements

• Authentic fluency in a technical community and credibility with practitioners.

• Ability to engage in meaningful discussions with engineers; an engineering background is not mandatory.

• Experience in developer relations, community management, technical marketing, or a similar outward-facing role in the technical domain.

• An existing network within the relevant vertical is a significant advantage.

• Experience in owning campaigns, including planning, sequencing, and measuring outcomes.

• Commercial acumen and comfort being evaluated based on results rather than activity.

• Strong written communication skills and the ability to represent Packt publicly.

• Proficiency with data, Amazon performance metrics, and campaign analytics.

🏝️ Benefits

• Bonus scheme.

• 5-day working week.

• 25 days of annual leave (in addition to bank holidays).

• Flexible hours: choose how, when, and where you work within India.

• Training programs and certification opportunities.

• Group medical insurance.

• Wellness initiatives.

• Opportunities for growth and internal mobility.

• Personal development and career advancement.

• Supportive flexible and remote work environment.

• Healthy work-life balance.

• Peer-to-peer recognition.