Growth Lead

This is a fully remote position, open to applicants in India.

📋 Description

• Identify, engage, and cultivate lasting relationships with esteemed practitioners, including open-source maintainers, conference speakers, community leaders, technical bloggers, newsletter authors, and reputable vendor DevRel figures.

• Collaborate across platforms such as LinkedIn, YouTube, X, Discord, Reddit, GitHub, and specialized forums to map authentic influence within the relevant vertical.

• Obtain endorsements, testimonials, forewords, guest posts, and co-created content, transforming relationships into measurable commercial contributions.

• Provide community insights and emerging-topic intelligence to inform commissioning decisions and assist the Portfolio Director.

• Develop and implement title-specific pre- and post-publication promotion strategies, including reviewer outreach, community activations, contributor-driven campaigns, and targeted list building.

• Organize launch activities to maximize reach during launch windows and maintain momentum afterward.

• Collaborate with Growth and commissioning teams on metadata, keyword alignment, and audience-specific messaging to enhance product-page conversion.

• Monitor and report on review velocity, sentiment, community engagement, campaign performance, and the correlation between activity and sales.

• Establish relationships with vendor partners, training providers, certification bodies, conference organizers, universities, bootcamps, and technical training companies.

• Identify and secure bulk purchase opportunities and explore licensing and long-term ecosystem collaborations.

• Coordinate with sales and marketing on partnership pricing, positioning, and execution.

• Build and engage developer and practitioner communities across GitHub, Reddit, Discord, Stack Overflow, and specialized forums.

• Plan and support webinars, AMAs, expert panels, technical workshops, and conference collaborations.

• Drive direct list growth through free events, vendor partnerships, co-branded landing pages, and community activations.

• Execute a structured program of named expert endorsements featuring real affiliations and specific quotes across titles.

• Engage credible reviewers, coordinate outreach, and activate reader communities for post-launch review momentum.

• Develop systems that maintain visibility beyond launch and ensure credibility assets are prepared before publication.

• Own commercial and rank performance, product-page conversion, review performance, expert-network growth, owned audience reach, partnership and bulk revenue, and commissioning intelligence quality.

⛳️ Requirements

• Authentic fluency in a technical community and credibility among practitioners.

• Ability to engage in meaningful conversations with engineers; an engineering background is not mandatory.

• Experience in developer relations, community management, technical marketing, or a similar outward-facing technical-domain role.

• A pre-existing network within the relevant vertical is a significant advantage.

• Proven experience in campaign ownership with disciplined planning, sequencing, and measurement.

• Strong commercial judgement and comfort in being evaluated on outcomes rather than activity.

• Excellent written communication skills and the ability to represent Packt publicly.

• Proficiency with data, including Amazon performance metrics, campaign analytics, and relationships between reach, conversion, and rank.

🏝️ Benefits

• Bonus scheme.

• 5-day working week.

• 25 days of annual holiday (in addition to bank holidays).

• Flexible working hours: choose how, when, and where you work within India.

• Access to training programs and certification.

• Group medical insurance.

• Wellness initiatives.

• Opportunities for growth and internal mobility.

• A healthy work-life balance.

• Peer-to-peer recognition.

• Opportunities for personal growth and career progression.