Growth Lead

This is a fully remote position, open to applicants in India.

📋 Description

• Identify, engage, and foster lasting relationships with esteemed professionals in the technical field.

• Create a comprehensive map of authentic influencers across platforms such as LinkedIn, YouTube, X, Discord, Reddit, GitHub, and specialized forums.

• Obtain endorsements, testimonials, forewords, guest posts, and collaboratively created content.

• Provide community insights to the commissioning team and the Portfolio Director.

• Design and implement title-specific promotional strategies before and after publication.

• Manage reviewer outreach, community initiatives, contributor-led campaigns, and targeted list development.

• Collaborate with Growth and commissioning teams on metadata, keyword strategy, and messaging tailored for specific audiences.

• Monitor and report on review velocity, sentiment, community engagement, campaign performance, and sales influence.

• Establish connections with vendor partners, training organizations, certification agencies, conference organizers, universities, boot camps, and technical training providers.

• Identify and secure bulk purchasing opportunities while exploring licensing and long-term partnership models.

• Work with sales and marketing teams to convert potential partnerships.

• Build and energize developer and practitioner communities across GitHub, Reddit, Discord, Stack Overflow, and specialized forums.

• Organize and facilitate webinars, AMAs, expert panels, technical workshops, and conference collaborations.

• Promote direct list growth through free events, vendor partnerships, co-branded landing pages, and community initiatives.

• Implement a structured program for expert endorsements and credible reviewer outreach.

• Engage reader communities to generate post-launch review momentum while tracking volume, quality, and sentiment.

• Develop systems to maintain visibility beyond the launch and ensure that credibility assets are prepared prior to publication.

• Oversee commercial outcomes, ranking, conversion rates, reviews, expert networks, audience reach, partnership revenue, and commissioning intelligence.

⛳️ Requirements

• Genuine fluency within a technical community and credibility among practitioners.

• Ability to engage in meaningful discussions with engineers; an engineering background is not mandatory.

• Experience in developer relations, community management, technical marketing, or a similar outward-facing technical position.

• An existing network within the relevant vertical is a considerable advantage.

• Proven experience in owning campaigns and planning, sequencing, and assessing campaign activities.

• Strong commercial judgment and comfort in being evaluated based on outcomes instead of just activity.

• Excellent written communication skills and the ability to represent Packt in public forums.

• Familiarity with Amazon performance metrics, campaign analytics, and the interplay between reach, conversion, and ranking.

🏝️ Benefits

• Bonus scheme.

• 5-day working week.

• 25 days of annual leave (in addition to bank holidays).

• Flexible working hours: choose how, when, and where you work within India.

• Training programs and certification opportunities.

• Group medical insurance.

• Wellness initiatives.

• Supportive, flexible, and remote work environment.

• Opportunities for growth and internal mobility.

• Healthy work-life balance.

• Peer-to-peer recognition.

• Personal development and career advancement.