Growth Lead

This is a fully remote position, open to applicants in India.

📋 Description

• Identify, approach, and cultivate long-lasting relationships with esteemed practitioners within the vertical, including open-source maintainers, conference speakers, community leaders, technical bloggers, newsletter authors, and reputable vendor DevRel representatives.

• Utilize platforms such as LinkedIn, YouTube, X, Discord, Reddit, GitHub, and industry-specific forums to map authentic influence within the vertical.

• Secure endorsements, testimonials, forewords, guest posts, and collaboratively created content, transforming relationships into measurable commercial contributions.

• Provide community insights and emerging topic intelligence to inform commissioning decisions and the Portfolio Director.

• Design and implement title-specific promotional campaigns for both pre- and post-publication.

• Coordinate outreach to reviewers, community activations, contributor-driven campaigns, and targeted list building.

• Collaborate with Growth and commissioning teams on metadata, keyword alignment, and audience-specific messaging.

• Monitor and report on campaign performance, review velocity, sentiment, community engagement, and sales impact.

• Establish relationships with vendor partners, training providers, certification bodies, conference organizers, universities, boot camps, and technical training organizations.

• Identify and secure bulk purchase opportunities while exploring licensing and long-term collaboration models.

• Work with sales and marketing to convert partnership opportunities.

• Build and engage developer and practitioner communities across GitHub, Reddit, Discord, Stack Overflow, and specialized forums.

• Plan and support webinars, AMAs, expert panels, technical workshops, and collaborative conference efforts.

• Drive direct list growth through free events, vendor partnerships, co-branded landing pages, and community activations.

• Execute a structured program of named expert endorsements and specific credibility quotes across titles.

• Engage reputable reviewers and activate reader communities to generate post-launch review momentum.

• Develop systems that maintain visibility beyond the launch and ensure credibility assets are prepared prior to publication.

• Assume ownership of commercial and rank performance, product-page conversion, review metrics, expert network growth, owned audience reach, partnership and bulk revenue, as well as the quality and timeliness of community intelligence.

⛳️ Requirements

• Authentic fluency in a technical community and credibility with practitioners.

• Ability to engage in meaningful conversations with engineers; an engineering background is not mandatory.

• Experience in developer relations, community management, technical marketing, or a similar outward-facing technical domain role.

• An existing network within the relevant vertical is highly advantageous.

• Experience in campaign ownership, including planning, sequencing, and measurement.

• Strong commercial judgment and comfort being evaluated based on outcomes rather than activities.

• Excellent written communication skills and the ability to represent Packt in public forums.

• Comfort with data, including Amazon performance metrics, campaign analytics, reach, conversion, and ranking.

🏝️ Benefits

• Bonus scheme.

• 5-day working week.

• 25 days of annual holiday (in addition to bank holidays).

• Flexible hours: choose how, when, and where you work within India.

• Training programs and certifications.

• Group medical insurance.

• Wellness initiatives.

• Opportunities for growth and internal mobility.

• Career progression.

• Knowledge-sharing and social collaboration.

• Healthy work-life balance.

• Peer-to-peer recognition.

• Opportunities for self-development.