Growth Lead

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take ownership of outbound growth initiatives for the editor staffing business and creative agency.

• Identify target audiences, develop messaging, select channels, and strategize outreach methods.

• Validate hypotheses regarding the target market for the paid ads offer through discussions with buyers.

• Define the ideal client profile and create focused prospect lists for staffing and paid advertisements.

• Craft outbound messaging and sequences for email, LinkedIn, and additional channels.

• Conduct outreach and consistently follow up with prospects.

• Schedule qualified meetings and transfer them to the partner responsible for sales calls, ensuring detailed notes are provided.

• Set up and manage the CRM, prospecting data, and email deliverability tools.

• Choose channels for testing, define success criteria and timelines, monitor weekly results, and determine whether to scale, modify, or discontinue tests.

• Guide team members in outreach efforts and influence their processes.

• Experiment with paid ad segments and channels during the initial 90 days.

• Establish a target market for paid ads, generate a consistent stream of qualified outbound meetings, and develop a repeatable playbook within six months.

• Report directly to a business partner.

⛳️ Requirements

• Practical experience in outbound lead generation or growth, encompassing strategy, execution, or both.

• Knowledge of paid social platforms (Meta, TikTok, YouTube ads) or a strong desire to learn them quickly.

• Proficient research skills using resources like LinkedIn and the Meta Ad Library.

• Exceptional written communication skills in English.

• Availability to overlap at least 2 hours a day with US Central mornings.

• Ability to utilize AI tools for rapid learning, expedited drafting, and quality assurance.

• A sense of curiosity and a knack for quick learning.

• Comfortable navigating ambiguity.

• Strategic and creative in forming and testing hypotheses.

• Methodical in experimentation with clearly defined success metrics.

• Strong organizational skills.

• Nice to have: experience in an agency, creative, or B2B services environment.

• Nice to have: familiarity with the creator economy.

🏝️ Benefits

• Performance incentives linked to new clients acquired through the outbound strategy you develop.

• Fully remote work opportunity.

• Budget allocated for the tools necessary for your role.