Growth Lead

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Oversee the development and implementation of regional and local product campaigns in collaboration with internal stakeholders to achieve business objectives.

• Collaborate with global marketing teams to adapt relevant campaigns aimed at user growth.

• Cultivate and expand strategic marketing partner relationships, experiment with channels, craft audience messaging, and ensure accountability for spending.

• Focus on user needs: Map the user journey and enhance user funnel conversion through product requests, user education, and operational campaigns.

• Generate ideas, test, refine, and optimize growth through paid acquisition, retargeting, and product improvements across web and native app growth channels.

• Plan and execute online and select offline marketing activities, events, and campaigns targeted at local audiences.

• Expand our user base and promote brand awareness in engaging, creative, and informative ways.

• Track campaign progress and results through data analysis and user feedback to ensure continuous improvement in efficacy and user experience.

• Manage new media partnerships from start to finish to drive measurable growth.

• Continuously explore new channels, creative approaches, and other ideas for experimentation, optimization, and acquisition growth.

• Contribute to shaping the brand's presence in Argentina.

⛳️ Requirements

• Proficiency in both Spanish and English is essential.

• At least 5 years of relevant marketing experience, ideally in a fast-paced environment.

• Execution-focused mindset with the humility, drive, and resourcefulness to achieve goals.

• Strong interest and knowledge in crypto, blockchain, and technology are required.

• Ability to work independently is necessary.

• A university degree related to Marketing is advantageous.

• Excellent coordination skills and a strategic mindset for marketing initiatives.

• Familiarity with both online and offline marketing channels, including social media, community management, and event management.

• Demonstrated experience in growing and managing a user base.

🏝️ Benefits

• Competitive salary along with company benefits.

• Work-from-home arrangement (the specifics may vary based on the team's business nature).