Growth Lead / Acquisition Lead

This is a fully remote position, open to applicants in France.

📋 Description

• Develop a 90-day digital acquisition strategy for the product launch

• Determine the optimal channel mix including Meta Ads, Google Search, Google Shopping, Performance Max, retargeting, CRM, newsletters, content, and partnerships

• Design the acquisition funnel from initial traffic to final conversion

• Discover and test relevant creative strategies for FORREST

• Collaborate with creative teams to brief and assess performance assets

• Oversee media buying, CRM, tracking, and creative specialists when necessary

• Establish an effective yet straightforward reporting system

• Analyze CAC, ROAS, conversion rates, average order value, cost per lead, email sign-ups, and margin impacts

• Suggest budget allocation and scaling strategies

• Enhance the e-commerce experience, including landing pages, product pages, trust elements, storytelling, checkout, and post-purchase processes

• Convert insights into clear weekly action items

• Develop a learning system to comprehend the audience, key messages, and optimal acquisition channels

• Collaborate closely with the founders during the e-commerce launch

⛳️ Requirements

• Senior-level candidate with significant experience in digital acquisition for DTC, e-commerce, or premium consumer brands

• Proven track record in launching or scaling DTC brands

• Familiarity with physical products and e-commerce

• Experience with premium or high-consideration purchases

• Proficient in paid acquisition, particularly with Meta and Google

• Knowledge of CRM, email flows, and lead generation techniques

• Experience with Shopify or comparable e-commerce platforms

• Expertise in funnel analysis and conversion optimization

• Skilled in creative testing and performance storytelling

• Background in working directly with founders or small senior teams

• Ability to integrate brand, business, creativity, and data effectively

• Comfortable discussing metrics such as CAC, ROAS, margins, conversion rates, creative strategies, brand positioning, customer journey, acquisition budgets, and testing methodologies

• Practical, organized, and experienced enough to challenge the team when necessary

• Available for freelance or fractional opportunities

• Commitment to an initial 3-month engagement, working 1.5 to 2 days per week

• Ability to commence work as soon as possible

🏝️ Benefits

• Potential for extension following the launch phase

• Option for remote work

• Regular collaborative sessions with the founders