Growth Go-to-Market Engineer

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with Sales to identify promising market segments, buying situations, and account-level triggers.

• Create targeted outbound strategies that define the audience, buyer challenges, messaging, offers, seller actions, and success criteria.

• Build, manage, and enhance Clay tables and research workflows.

• Integrate enrichment, signal detection, account research, and contact discovery efforts.

• Utilize AI to analyze market signals, classify accounts, and produce research and messaging inputs.

• Map essential accounts and buying committees, delivering evidence-based insights and recommended actions to sellers.

• Test outbound strategies in collaboration with Sales teams, gather feedback, measure performance, and identify what to scale or refine.

• Implement quality controls and source references for accurate and reliable research and AI-generated outputs.

• Transform successful experiments into reusable workflows, signals, audience logic, and play templates.

• Align outbound strategies with ABM, paid media, and lifecycle marketing initiatives.

• Work with RevOps on CRM integrations, sales tools, tracking, and workflow governance.

• Analyze engagement, meetings, opportunities, and pipeline performance.

• Document workflows and best practices to facilitate adoption across teams and markets.

⛳️ Requirements

• Proven experience in building B2B outbound, growth marketing, demand generation, or account-based marketing programs.

• Strong marketing acumen in segmentation, buyer challenges, positioning, and messaging.

• Hands-on experience with Clay or similar data enrichment and workflow automation platforms.

• Practical experience utilizing AI for research, classification, personalization, and decision support.

• A track record of collaborating directly with Sales teams to execute growth strategies into outbound plays.

• Experience in identifying buying signals, researching accounts, and mapping buying committees.

• Ability to differentiate verified evidence from assumptions and critically assess results.

• Commercially focused approach that connects growth activities to meetings, opportunities, and pipeline.

• Understanding of B2B go-to-market strategies, outbound motions, demand generation, and ABM.

• Capability to identify high-value segments and convert buyer insights into targeted growth strategies.

• Experience in developing messaging and value propositions tailored for specific audiences.

• Familiarity with integrating data sources, research workflows, and automation tools.

• Ability to structure data, troubleshoot workflows, and ensure data quality.

• Proven ability to collaborate closely with Sales teams to devise and implement outbound strategies.

• Skill in translating account insights into clear seller context and actionable recommendations.

• Experience in collecting feedback, enhancing adoption, and measuring commercial impact.

• Familiarity with Salesforce, Marketo, Demandbase, Goldcast, or Qualified is a plus.

• Knowledge of sales engagement platforms and outbound sequencing tools is advantageous.

• Experience with APIs, webhooks, SQL, or data integrations is a plus.

• Familiarity with connecting outbound, ABM, paid media, and lifecycle marketing programs is a plus.

• Understanding of data governance and research quality controls is a plus.

🏝️ Benefits

• Bonus offered.

• Accommodations available for the interview process.

• Commitment to diversity, equity, and inclusion.

• Voluntary and anonymous EEOC survey.

• Applicant privacy protections.