This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of the strategy for PR, lifecycle marketing, and on-site campaigns.

• Develop and spearhead innovative cross-channel campaigns.

• Construct business cases that outline audience, impact, budget, resources, and success metrics.

• Discover growth opportunities by leveraging funnel data and audience insights.

• Craft briefs, messages, copy, and visuals.

• Assemble and guide a high-performing marketing team.

• Coordinate campaign strategies with Product, Performance Marketing, Influencers, Partnerships, and other teams.

• Transform company insights and product advancements into compelling narratives while collaborating with PR experts to secure media coverage.

• Incorporate AI into research, creative development, and testing processes.

• Balance creative initiatives with experiments, using the results to scale, enhance, or discontinue projects.

⛳️ Requirements

• Proven history of turning innovative ideas into successful campaigns, demonstrating ownership of concepts and delivering measurable business outcomes.

• Experience in building and leading marketing teams, challenging senior specialists, nurturing junior talent, and holding team members accountable for results.

• Strong creative and commercial judgment.

• Hands-on leadership style.

• Ability to connect various marketing channels around a unified campaign, audience, and business objective.

• Confidence in working with customer insights, performance data, customer journeys, segmentation, and experimentation.

• Solid grasp of CRM and lifecycle marketing.

• Knowledge of PR and earned media; direct experience in PR is a plus, but not required.

• Practical experience in utilizing AI within marketing workflows.

• Excellent English communication skills.

• CV must be submitted in English.