Marketing and Communications Manager

atStart EarlyRemote

Washington Full-time CommunicationsMid-levelSenior$73.9k – $85k/year

Posted 8 hours ago

This is a fully remote position, open to applicants in Washington.

📋 Description

• Execute internal and external communications and marketing initiatives for Start Early Washington.

• Raise awareness of SEWA's initiatives and engage potential supporters as well as individuals in early childhood and related sectors.

• Generate original content that highlights the thought leadership of SEWA team members.

• Collaborate with SEWA's Policy and Advocacy, Development, and Operations teams, as well as the national Start Early Marketing and Communications teams.

• Ensure messaging consistency and brand recognition across all internal and external channels, tailored to the audience.

• Implement a multi-channel engagement strategy utilizing national, local, and regional platforms.

• Author and edit blog posts, newsletter content, web copy, team member bios, and blog profiles while adhering to SEO best practices.

• Develop messaging, positioning statements, one-pagers, and narratives that support Washington's children and families.

• Prepare and distribute press releases and maintain contact lists for press, media, funders, and prospects.

• Update and manage SEWA's web content and digital resources.

• Create landing pages for blog entries, events, and donation forms.

• Format and publish policy content for the Policy and Advocacy team.

• Oversee SEWA's HomeRoom intranet content.

• Handle daily social media operations, including copywriting, graphics, posting, community management, tracking, and analytics.

• Construct, test, send, and analyze emails using Marketing Cloud and Constant Contact.

• Maintain social, email, and editorial calendars.

• Design and produce branded digital and print materials for funder communications, events, the Donors & Funders Early Learning Circle, the Washington Fund, and upcoming campaigns.

• Project manage the development of campaign assets and assist in the rollout of brand materials.

• Provide support for quarterly retreats, team-building activities, meeting coordination, and project work plans.

• Perform additional job-related responsibilities as required.

• Availability may be needed for some evenings and weekends.

⛳️ Requirements

• A Bachelor's degree (BA/BS) is required.

• A major in Marketing or Communications is preferred, or equivalent experience is acceptable.

• Candidates must reside in Washington State.

• Must be comfortable working remotely.

• A minimum of five years of experience in digital execution, including content marketing campaigns.

• Excellent writing and editing abilities, with experience in digital content and blogging.

• Proficiency in building and executing emails through an email marketing platform.

• Familiarity with content management systems is essential.

• Basic knowledge of graphic design tools is required.

• Experience in executing social media posts and managing community interactions across various channels.

• Understanding of digital marketing concepts, strategies, and best practices.

• Strong organizational and project management capabilities.

• Exceptional written, verbal, and interpersonal communication skills for collaborating with a diverse range of stakeholders.

• A commitment to promoting diversity, access, and inclusion in the workplace.

• Knowledge of early childhood and social service programs, relevant research, policy issues, and/or nonprofit organizational challenges.

• Experience using Zoom for webinars, sessions, or events.

• Familiarity with Marketing Cloud, WordPress, GA4, Adobe Creative Suite or Canva, and Constant Contact is preferred.

• Preference for experience with Marketing Cloud (formerly ExactTarget), WordPress, GA4, Adobe Creative Suite or Canva, Constant Contact, Smartsheet, Google Tag Manager, Cision, UTM tracking, and SEO.