Growth Campaign Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take ownership of the D2C online shop's campaign and promotional calendar from start to finish, including planning and performance evaluation.

• Strategically plan, prioritize, approve, and enhance all campaigns.

• Determine campaign timing, offers, channels, and the balance between new and existing customers.

• Provide briefings and coordinate with the CRM, CRO, merchandising, content/creative, social, and performance teams until the campaign goes live.

• Ensure a cohesive campaign experience across the shop, newsletter, app, social media, and paid channels.

• Collaborate with the Brand Team to integrate brand campaigns and maximize synergies.

• Plan and oversee campaigns and offers within the NATURTREU app.

• Align app and shop campaigns to prevent cannibalization.

• Plan and manage product launch campaigns, which include timing, launch offers, channel mix, and landing page creation.

• Work closely with Category/Product teams regarding availability, positioning, and launch timelines.

• Assess product launches based on initial purchases, new customer share, cross-selling, and repeat purchases, incorporating insights into the launch playbook.

• Create a KPI dashboard that tracks revenue, margin after discounts, orders, average order value (AOV), new customer share, customer acquisition cost (CAC), repeat purchase rate, and channel contributions.

• Conduct regular reviews of campaigns to derive actionable insights.

• Collaborate with the Data Team on the data warehouse (DWH), Admetrics, Shopify, Klaviyo, and metric definitions.

• Plan package insert content, offer logic, and methods for measuring performance.

• Optimize campaign and performance marketing landing pages in collaboration with the CRO team.

• Assist in lead generation and campaign conversion efforts.

• Contribute to discount strategies, pricing architecture, and bundle strategies.

• Facilitate the integration of the online shop with organic social media.

• Report directly to the Head of E-Commerce.

⛳️ Requirements

• Proven experience in planning and managing campaigns end-to-end within a D2C or e-commerce context.

• Exceptional briefing and coordination capabilities for teams across CRM, CRO, content, social, and performance marketing.

• Data-driven approach with a background in working with KPIs, dashboards, and data-informed recommendations.

• Strong understanding of e-commerce, along with experience using Shopify, CRM systems, and popular marketing tools like Klaviyo.

• Excellent project management skills, with the ability to independently prioritize multiple ongoing campaigns.

• Skill in formulating detailed campaign briefs in a clear and concise manner.

• Interest in the intentional use of AI tools for campaign planning and analysis.

• Fluent in German.

• Proficiency in English is an advantage.

• Permanent residence in Germany is required.

🏝️ Benefits

• 100% remote work within Germany.

• Opportunity to work remotely from another EU country for up to 90 days per year.

• Flexible working hours within mutually agreed availability windows.

• 30 days of annual leave.

• Company pension plan based on ETFs.

• Access to professional coaching, sessions, and content through OpenUp.

• Employee discounts on NATURTREU products.

• Summer and Christmas parties.

• Opportunities for professional and personal development.