Growth & Acquisition Marketing Manager

This is a fully remote position, open to applicants in Chile, +3 more countries.

📋 Description

• Oversee the acquisition strategy encompassing paid media and innovative growth channels, such as Meta, Google, YouTube, TikTok, affiliate marketing, influencer partnerships, and retail media.

• Develop comprehensive plans to support product launches, promotional activities, seasonal campaigns, and continuous growth initiatives.

• Manage the daily interactions with the paid media agency, ensuring accountability for performance objectives, quality of reporting, and testing speed.

• Evaluate agency plans, challenge underlying assumptions, and convert agency outputs into actionable internal strategies.

• Take charge of paid media budget planning, pacing, forecasting, and investment recommendations aligned with DTC revenue targets.

• Track key metrics such as CAC, MER, ROAS, new customer acquisition, conversion rates, AOV, payback periods, and channel performance.

• Collaborate with the agency and creative team to establish a roadmap for creative testing.

• Provide briefs for creative requirements based on customer insights and performance analytics.

• Disseminate successful insights across email, SMS, website, social media, and brand marketing channels.

• Manage weekly and monthly reports on paid acquisition, translating data into strategic business recommendations.

• Collaborate with teams in Lifecycle & Retention, e-commerce, Creative, Brand, Innovation, CX, and Sales.

⛳️ Requirements

• A minimum of 4 years of experience in growth, acquisition, performance, or digital marketing.

• Demonstrated expertise in managing paid media programs, either in-house or via an agency.

• Experience in managing agency relationships and ensuring accountability from partners.

• Strong understanding of customer acquisition, media investments, and channel strategies.

• Preferred experience in DTC, Shopify, CPG, wellness, beauty, food, or beverage sectors.

• Ability to balance strategic planning with hands-on execution.

• Excellent communication skills to present performance insights and recommendations effectively.

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.

• Proficient in Meta, Google, YouTube, TikTok, affiliate marketing, paid social, and paid search platforms.

• Well-versed in acquisition metrics including CAC, MER, ROAS, new customer revenue, conversion rate, AOV, LTV, and payback periods.

• Familiarity with GA4, Shopify analytics, ad platform reporting, dashboards, UTMs, pixels, and conversion tracking.

• Strong capabilities in budget management and forecasting.

• Experience in developing testing frameworks across creative, audience targeting, landing pages, and channel strategies.

• A passion for health and wellness, combined with a commercially-minded, analytical, and creative approach.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work environment and remote work options.

• Collaborative and innovative company culture.