Group Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of fusepoint's net revenue retention (MRR), manage monthly churn goals, foster executive relationships, oversee retention forecasting, and ensure Salesforce pipeline accuracy.

• Conduct executive check-ins, assess account risks, implement measurement plans, and address portfolio escalations.

• Establish measurement strategy standards for client projects, including Marketing Mix Modeling (MMM) and incrementality testing.

• Link client products, target audiences, media strategies, and measurement techniques to tangible business results.

• Critically evaluate client presentations and articulate measurement methodologies to CFOs, financial teams, and C-suite executives.

• Guide Account Directors and interdisciplinary teams across strategy, measurement, media, and data science domains.

• Propel portfolio growth, retention, new business proposals, market positioning, and consulting activities.

• Manage hiring, staffing, capacity planning, career development, coaching, and talent cultivation.

• Create AI workflows, utilize Omega and Iris, prototype automation solutions, and supervise AI quality trade-offs.

• Advise on the fusepoint P&L, forecast churn, expansion, new business opportunities, and operational efficiency while developing investment business cases.

• Represent Power Digital and fusepoint through public engagements, content creation, and client-facing perspectives.

⛳️ Requirements

• Proven experience in department leadership and management; has supervised Account Directors or senior marketers directly.

• Over 10 years of leadership in a digital marketing agency, with significant client-facing experience at the Account Director level or higher and a strong background in measurement or marketing science.

• Experience in managing a P&L to achieve profitable growth.

• A Bachelor's degree in Marketing, Data Science/Analytics, Business, or a related field.

• Expertise in measurement: familiarity with modern measurement frameworks such as MMM and incrementality testing.

• Comprehensive marketing knowledge across the client’s purchasing journey: defining audiences and customers, understanding funnel dynamics, and connecting marketing activities to revenue outcomes.

• Proficient in channel and program strategy; experience with full-funnel marketing initiatives; media planning or buying experience is highly desirable.

• In-depth understanding of owned, earned, and paid media channels, including content, SEO, paid search, paid social, programmatic, and first-party data tools.

• Strong business planning acumen: P&L management, contribution margin analysis, customer acquisition cost payback, lifetime value, and growth strategies.

• Experience presenting to and negotiating with C-suite executives, board members, and senior stakeholders.

• Ability to establish strong relationships with executive-level contacts and serve as a marketing and business consultant.

• Expertise in contract negotiation, client retention strategies, and fostering client growth.

• A solid track record of achieving high Net Promoter Scores (NPS) and retention metrics across a portfolio.

• Familiarity with CRM systems, marketing automation platforms, advertising technologies, and analytics/reporting tools.

• Comfortable leading cross-functional teams comprising data scientists, measurement experts, customer intelligence personnel, and media planners.

• Power Circuit Certification (70% passing score, with annual recertification required).

• An entrepreneurial mindset with contributions to product development and go-to-market strategies.

🏝️ Benefits

• Competitive base salary with additional commission opportunities.

• Comprehensive Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premiums.

• 401(k) plan with a 4% employer matching contribution.

• Unlimited Time Off available from day one.

• Up to 4 hours each quarter for paid Volunteer Time Off (VTO) for charitable activities.

• Flexible work environment: options for full-remote, in-office, or hybrid arrangements.

• A one-time $100 USD Work From Home (WFH) stipend automatically included in your first paycheck.

• Access to an Employee Assistance Program (EAP).

• 12 observed national holidays in the United States plus 2 mental health recharge days each year.

• Unlimited opportunities for advancement and leadership within a rapidly growing organization.

• Continuous employee development initiatives for personal and professional growth (Hedgehog and Vital 5s programs).

• Quarterly awards that include monetary prizes and recognition for exceptional performance.

• Opportunities to engage in company DEI (Diversity, Equity, and Inclusion) initiatives.