Google Ads Specialist, PPC/Search

This is a fully remote position, open to applicants in Poland.

📋 Description

• Establish, reorganize, launch, and enhance campaigns on Google Search and Microsoft Search.

• Oversee keyword organization, search terms, and negative keywords.

• Evaluate performance metrics such as CPC, CPA, ROAS, and Impression Share while identifying any issues.

• Utilize and set up the internal optimization tool effectively.

• Verify campaign data and identify anomalies.

• Assist in the development and testing of new features.

• Occasionally draft brief updates for clients or respond to their inquiries in writing; all communications are reviewed through the internal chat, and there are no direct client calls.

• Collaborate directly with the client’s team on their AdTech product within an international context.

⛳️ Requirements

• A minimum of 6 months of practical experience managing Google Ads Search campaigns.

• Comprehensive understanding of campaign structure, keyword analysis, match types, negative keywords, and bidding strategies (CPC, CPA, etc.).

• Proficient user of Google Ads Editor.

• Strong Excel capabilities, including the use of pivot tables and VLOOKUP.

• An analytical mindset with a keen attention to detail.

• Proficient spoken and written English skills.

• Knowledge of Russian is a significant advantage, as part of the team communicates in this language.

• Experience with brand Search campaigns is a plus.

• Familiarity with Microsoft Ads is a plus.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and training.

• A dynamic and international work environment.

• Flexible working hours and the possibility of remote work.