Google Ads Specialist

This is a fully remote position, open to applicants in United States, +2 more countries.

📋 Description

• Strategize, implement, oversee, and enhance Google Ads campaigns across Search, Display, Shopping, and Performance Max channels.

• Track campaign performance and apply tactics to boost ROAS, CPA, and conversion rates.

• Perform keyword research, analyze competitors, and target audiences to uncover growth potential.

• Administer campaign budgets, bidding strategies, and ad placements to optimize ROI.

• Create and test ad copy, visuals, and campaign frameworks to enhance performance outcomes.

• Establish, monitor, and resolve issues related to conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).

• Evaluate campaign data and generate clear, actionable performance reports.

• Partner with internal teams and stakeholders to ensure paid advertising campaigns align with business goals.

⛳️ Requirements

• At least 2 years of experience in managing Google Ads campaigns.

• Demonstrated capability to launch, manage, and optimize paid advertising initiatives that yield measurable outcomes.

• In-depth knowledge of Google Ads, encompassing Search, Display, Shopping, and Performance Max.

• Familiarity with Google Analytics 4 (GA4) and Google Tag Manager (GTM).

• Strong grasp of campaign metrics, conversion tracking, bidding strategies, and budget optimization.

• Excellent analytical and problem-solving abilities with a focus on data-driven decision-making.

• Outstanding English communication skills, both written and verbal.

• Highly organized, detail-oriented, and adept at managing multiple priorities independently.

• Previous experience in a digital marketing or performance marketing agency.

• Valid Google Ads certifications.

• Experience overseeing multiple advertising accounts or client campaigns.

• Knowledge of Looker Studio, conversion rate optimization (CRO), and landing page performance.

• Proven experience managing substantial advertising budgets.

🏝️ Benefits

• Fully remote position offering a flexible work environment.

• Collaborate with high-growth companies and results-oriented teams.

• Chance to scale campaigns with significant advertising budgets.

• Performance-based bonuses linked to campaign achievements.

• Direct collaboration with international clients and marketing leaders.