Google Ads Specialist

This is a fully remote position, open to applicants in Romania, +5 more countries.

📋 Description

• Strategize, initiate, oversee, and enhance Google Ads campaigns across Search, Display, Performance Max, and YouTube as applicable.

• Perform keyword research, competitor analysis, and audience targeting to uncover growth potentials.

• Track and refine campaign performance based on CPC, CTR, CPA, ROAS, and conversion rates.

• Effectively manage advertising budgets to optimize campaign ROI.

• Craft engaging ad copy and experiment with various creatives, messaging, and landing pages.

• Set up and troubleshoot conversion tracking utilizing Google Tag Manager and Google Analytics 4 (GA4).

• Execute A/B testing and consistently enhance campaign effectiveness.

• Analyze campaign metrics and deliver clear, actionable performance reports.

• Collaborate with marketing, creative, and sales teams to ensure campaigns align with business goals.

• Keep abreast of updates to the Google Ads platform, advertising trends, and industry best practices.

⛳️ Requirements

• 2–3+ years of practical experience managing Google Ads campaigns, preferably in a digital marketing agency or performance marketing setting.

• Demonstrated experience in managing and optimizing Google Search campaigns, with familiarity in Performance Max, Display, or YouTube advertising.

• In-depth knowledge of Google Ads campaign structures, bidding strategies, keyword targeting, and optimization methods.

• Proficiency in Google Analytics 4 (GA4) and Google Tag Manager.

• Capability to independently oversee advertising budgets and make data-informed optimization choices.

• Strong understanding of conversion tracking, attribution, and performance marketing metrics.

• Experience in conducting A/B tests and enhancing campaign conversion rates.

• Excellent analytical and problem-solving abilities with a keen eye for detail.

• Outstanding written and verbal communication skills in English.

• Ability to work autonomously in a dynamic, remote setting.

• Comfortable presenting campaign outcomes and recommendations to internal stakeholders or clients.

• Google Ads certifications.

• Experience managing campaigns for the UK, US, or other international markets.

• Background in lead generation campaigns for B2B, SaaS, or service-oriented businesses.

• Familiarity with Looker Studio, CRM platforms, and optimizing landing pages.

• Experience managing multiple advertising accounts concurrently.

🏝️ Benefits

• Fully remote position with a flexible working environment.

• Collaborate with high-growth companies and performance-focused teams.

• Opportunity to scale campaigns with substantial advertising budgets.

• Performance-based bonuses linked to campaign success.

• Direct collaboration with international clients and marketing leaders.