Google Ads Specialist

This is a fully remote position, open to applicants in Colombia, +5 more countries.

📋 Description

• Strategize, initiate, oversee, and enhance Google Ads campaigns across Search, Display, Shopping, and Performance Max.

• Perform keyword research, competitor evaluations, and audience targeting to uncover potential growth avenues.

• Track campaign performance and refine bids, budgets, ad copy, and targeting to boost ROI and ROAS.

• Efficiently manage campaign budgets while consistently achieving performance against KPIs.

• Establish, monitor, and resolve issues with conversion tracking via Google Tag Manager and Google Analytics 4 (GA4).

• Execute A/B testing on ad creatives, landing pages, and campaign methodologies to enhance conversion rates.

• Examine campaign data and generate comprehensive performance reports with actionable insights.

• Spot opportunities to decrease cost per acquisition (CPA) and enhance lead quality.

• Partner with marketing, creative, and sales teams to synchronize paid advertising strategies with overall business goals.

• Keep abreast of changes in the Google Ads platform, industry trends, and best practices in PPC.

⛳️ Requirements

• 2–3+ years of practical experience in managing Google Ads campaigns, ideally for agencies, eCommerce brands, or lead generation firms.

• Demonstrated experience in managing and enhancing Google Search campaigns.

• In-depth knowledge of Google Ads campaign frameworks, bidding techniques, keyword match types, and negative keywords.

• Proficient in Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking methodologies.

• Capability to analyze campaign performance and make optimization choices based on data.

• Experience in managing advertising budgets and striving towards quantifiable performance objectives.

• Familiarity with Performance Max, Display, Shopping, or YouTube Ads is a plus.

• Strong grasp of essential PPC metrics, including CTR, CPC, CPA, conversion rate, and ROAS.

• Exceptional written and verbal communication skills in English.

• Strong organizational abilities, meticulous attention to detail, and capacity to handle multiple campaigns autonomously.

• Experience collaborating with international clients or marketing agencies is advantageous.

• Google Ads certifications are beneficial but not mandatory.

🏝️ Benefits

• Fully remote position with a flexible working environment.

• Collaborate with high-growth companies and performance-oriented teams.

• Opportunity to scale campaigns with substantial advertising budgets.

• Performance-related bonuses linked to campaign achievements.

• Direct engagement with international clients and marketing leaders.