Google Ads Manager

This is a fully remote position, open to applicants in Georgia, +5 more countries.

📋 Description

• Design, launch, and enhance Google Ads campaigns across Search, Display, Performance Max, and other pertinent channels.

• Track campaign success and implement tactics to boost conversions, cost per acquisition (CPA), and return on ad spend (ROAS).

• Perform keyword research, competitor analysis, and audience targeting to uncover growth opportunities.

• Oversee advertising budgets and allocate spending efficiently to meet campaign goals.

• Establish and maintain accurate conversion tracking utilizing Google Analytics 4 (GA4) and Google Tag Manager.

• Execute A/B testing on ad creatives, messaging, targeting, and landing pages to enhance performance.

• Analyze campaign data and deliver actionable insights through regular performance reports.

• Identify improvement areas and continuously optimize campaign strategies.

• Collaborate with internal teams and stakeholders to ensure advertising campaigns are aligned with broader business objectives.

⛳️ Requirements

• At least 2 years of hands-on experience managing Google Ads campaigns.

• In-depth knowledge of Google Ads campaign structures, bidding strategies, targeting, and optimization techniques.

• Proven ability to manage paid advertising budgets and achieve measurable campaign results.

• Experience with Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking tools.

• Comprehensive understanding of performance marketing metrics, including CPA, CPC, CTR, ROAS, and conversion rates.

• Strong analytical skills to interpret data and identify opportunities for enhancement.

• Exceptional written and verbal communication skills in English.

• Highly organized, proactive, and adept at managing multiple priorities.

• Capability to work independently in a remote setting.

• Previous experience in a digital marketing or advertising agency.

• Google Ads certifications.

• Experience managing multiple advertising accounts or campaigns across various industries.

• Familiarity with Meta Ads, Microsoft Ads, or other paid media platforms.

• Experience in creating performance dashboards using Looker Studio.

• Knowledge of conversion rate optimization (CRO) and best practices for landing pages.

🏝️ Benefits

• Fully remote role with a flexible work environment.

• Collaborate with high-growth companies and performance-oriented teams.

• Opportunity to scale campaigns with substantial ad budgets.

• Performance-based bonuses linked to campaign success.

• Direct collaboration with international clients and marketing leaders.