Google Ads Expert

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Strategize, initiate, oversee, and enhance Google Ads campaigns across Search, Display, Shopping, Performance Max, and YouTube, as relevant.

• Execute keyword research, competitor assessments, and audience targeting to uncover growth potentials.

• Track and refine campaign performance with an emphasis on ROAS, CPA, CPC, CTR, and conversion rates.

• Efficiently manage advertising budgets to maximize campaign profitability.

• Craft and test engaging ad copy to boost click-through and conversion rates.

• Set up and resolve conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager.

• Perform A/B testing on ad creatives, landing pages, bidding methods, and targeting strategies.

• Generate performance reports with actionable insights and recommendations.

• Collaborate with internal teams and stakeholders to ensure alignment of paid advertising strategies with business goals.

• Keep abreast of updates to the Google Ads platform, industry trends, and best practices.

⛳️ Requirements

• At least 2 years of practical experience in managing Google Ads campaigns.

• Demonstrated success in managing and optimizing paid advertising campaigns.

• Comprehensive understanding of Google Ads, including Search, Display, Shopping, and Performance Max campaigns.

• Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.

• Strong grasp of keyword research, bidding techniques, audience segmentation, and campaign optimization.

• Capable of analyzing campaign data and converting insights into actionable enhancements.

• Experience managing advertising budgets and optimizing campaigns for ROI and ROAS.

• Excellent analytical, problem-solving, and organizational abilities.

• Outstanding written and verbal communication skills in English.

• Ability to work autonomously, handle multiple priorities, and meet deadlines in a remote setting.

• Prior experience at a digital marketing agency, PPC agency, or performance marketing agency.

• Experience managing multiple client accounts or campaigns at the same time.

• Google Ads certifications.

• Familiarity with other advertising platforms such as Meta Ads, LinkedIn Ads, or Microsoft Ads.

• Experience in landing page optimization and conversion rate optimization (CRO).

• Experience working with international clients, especially in the UK, US, or Australian markets.

🏝️ Benefits

• Fully remote position with a flexible work environment.

• Collaborate with high-growth companies and performance-oriented teams.

• Opportunity to scale campaigns with substantial advertising budgets.

• Performance-based bonuses linked to campaign success.

• Direct engagement with international clients and marketing leaders.