Go-To-Market Specialist

This is a fully remote position, open to applicants in Philippines, +1 more country.

📋 Description

• Implement inbound marketing campaigns utilizing SEO, content marketing, social media, and earned media.

• Conduct outbound outreach efforts through cold emailing, LinkedIn messaging, and occasional cold calling.

• Explore social media growth opportunities on platforms such as LinkedIn, X/Twitter, Reddit, and various online communities.

• Monitor campaign performance and optimize strategies to create a qualified sales pipeline.

• Experiment with messaging, targeting, and channels to enhance lead generation efforts.

• Collaborate closely with Sales and Marketing teams to fine-tune go-to-market messaging and targeting strategies.

• Build, test, and refine approaches across multiple channels to identify effective lead generators and scalable growth avenues.

• Transform successful experiments into consistent growth channels.

⛳️ Requirements

• 1–4 years of experience in growth, demand generation, or lead generation roles.

• Experience in executing inbound or outbound lead generation campaigns.

• Familiarity with tools such as HubSpot, Apollo, Outreach, or Salesloft.

• Previous experience working remotely.

• Proficiency with remote collaboration tools like Slack, Zoom, Google Workspace, Asana, or similar platforms.

• Experience with US or UK-based companies.

• Strong execution mindset, with the capability to conduct experiments and iterate rapidly.

• Comfort in a fast-paced, performance-oriented environment.

• Preferred: experience in managing multi-channel growth experiments.

• Preferred: knowledge of SEO, content distribution, or social growth strategies.

• Preferred: experience in generating sales pipelines for B2B SaaS or technology products.

• Preferred: exposure to data-driven marketing or performance tracking methodologies.

• Ability to work within US time zones (EST–PST).

• Proficiency in English is required.

🏝️ Benefits

• Competitive salary.

• Genuine opportunities for growth.

• Chance to collaborate with rapidly growing global companies.

• Long-term career development opportunity.