Go-to-Market Manager – Identity & Data Partnerships, ID Graph

atAssembly GlobalRemote

India Full-time Account ManagerMid-levelSenior

Posted Sep 8

This is a fully remote position, open to applicants in India.

📋 Description

• Develop and implement go-to-market strategies for new ID Graph features, datasets, APIs, and platform enhancements.

• Create launch plans for new data collaborations and product introductions.

• Formulate positioning, messaging, pricing strategies, and commercial packaging recommendations.

• Collaborate with Product Marketing and Sales Enablement to produce customer-facing materials.

• Identify, assess, and onboard key data vendors and technology partners.

• Lead business discussions with data suppliers, identity partners, measurement vendors, and technology platforms.

• Manage vendor relationships from initial discovery through to contract execution, launch, and renewal.

• Conduct quarterly business reviews and assess vendor performance against commercial and operational KPIs.

• Spearhead commercial negotiations with external vendors and strategic collaborators.

• Review and negotiate Master Service Agreements (MSAs), Statements of Work (SOWs), Data Licensing Agreements, Non-Disclosure Agreements (NDAs), pricing schedules, Service Level Agreements (SLAs), and commercial and payment terms.

• Collaborate with Legal, Finance, and Procurement teams to finalize contracts.

• Monitor contract renewals, vendor obligations, and compliance with licensing agreements.

• Serve as the main liaison between Product Management, Engineering, Data Engineering, Data Science, Legal, Finance, Procurement, Sales, Customer Success, external vendors, and data partners.

• Foster alignment across teams for partner onboarding and product launches.

• Engage in technical discovery sessions and collect business and technical requirements from potential partners.

• Assess partner capabilities and technical feasibility.

• Convert commercial requirements into product specifications.

• Assist in prioritizing the roadmap for external integrations and strategic partnerships.

• Act as a business expert in identity graphs, audience data, measurement, activation, data licensing, enrichment, clean rooms, Customer Data Platforms (CDPs), programmatic advertising, and privacy-first marketing.

• Create business cases and conduct ROI and cost-benefit analyses for new partnerships.

• Aid in pricing and packaging decisions.

• Collaborate with Finance on vendor budgets and forecasts.

• Monitor the commercial performance of new products and partnerships.

• Coordinate go-to-market timelines across various workstreams.

• Identify risks, dependencies, and develop mitigation strategies.

• Ensure readiness for launches across Product, Engineering, Sales, and Operations teams.

• Guarantee timely execution of partner onboarding and product launches.

⛳️ Requirements

• 6–10 years of experience in Go-to-Market, Strategic Partnerships, Business Development, Product Operations, Commercial Product Management, or a similar role.

• Proven track record in the AdTech, MarTech, Identity, Data, Digital Advertising, or Marketing Technology sectors.

• Deep understanding of Identity Graphs, Audience Measurement, Audience Segmentation, Data Enrichment, Data Licensing, Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Customer Data Platforms (CDPs), Clean Rooms, and Programmatic Advertising.

• Demonstrated experience in negotiating commercial contracts with external vendors and partners.

• Strong grasp of contract terminology, licensing models, commercial negotiations, and vendor management practices.

• Experience collaborating closely with Legal, Finance, Procurement, Product, and Engineering teams.

• Exceptional stakeholder management, negotiation, communication, and presentation skills.

• Strong analytical and problem-solving capabilities.

• Must be willing and able to work during US business hours (EST/PST overlap).

• Experience with identity providers or data companies such as LiveRamp, Experian, TransUnion, Acxiom, Neustar, or similar organizations is preferred.

• Familiarity with GDPR, CCPA, and other data privacy regulations is preferred.

• Experience in launching SaaS, data, or API-based products is preferred.

• Knowledge of Databricks, Snowflake, AWS Clean Rooms, BigQuery, or similar cloud data platforms is preferred.

• An MBA or equivalent business experience is a plus.