Go To Market Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and manage the comprehensive go-to-market strategy and launch plan.

• Identify target audiences, establish positioning, select channels, outline programs, set priorities, allocate resources, define milestones, and establish success metrics.

• Create and enhance market positioning, messaging, buyer value propositions, competitive differentiation, and related tools.

• Design and implement market activation and demand-generation tactics across campaigns, conferences, speaking engagements, partnerships, customer advocacy, and cross-sell initiatives.

• Produce sales enablement and market-facing materials, including objection handling guides, competitive resources, customer references, case studies, outcome stories, and RFP/procurement assistance.

• Translate insights from customers, sales, competitors, and the market into go-to-market decisions.

• Identify required capabilities for executing the go-to-market strategy and manage agencies, contractors, and other partners.

• Establish operating metrics and a rhythm for assessing go-to-market performance and suggesting improvements.

• Assess the overall go-to-market strategy, pinpoint gaps and opportunities, and implement modifications to create a repeatable, scalable growth engine.

⛳️ Requirements

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant professional experience.

• Over 7 years of progressive experience in go-to-market strategy, product marketing, product launches, growth marketing, commercialization, or a related area.

• Proven experience in designing and executing the go-to-market strategy for a new product.

• Demonstrated ability to guide a new product from pre-launch through market entry and establish a repeatable go-to-market approach to facilitate growth.

• In-depth understanding of positioning and messaging, demand generation, sales enablement, customer advocacy, events, partnerships, channels, and measurement as part of an integrated go-to-market strategy.

• Capability to assess market opportunities, identify necessary components for successful market entry, make informed recommendations, and translate strategy into actionable execution.

• Experience in leveraging internal teams, agencies, contractors, and other external partners to implement a go-to-market strategy.

• Strong analytical, communication, and cross-functional leadership abilities with the skill to influence decisions and drive results across teams without direct authority.

• Preferred: Experience in K–12 education or education technology.

• Preferred: Experience in launching or scaling products in public-sector or complex B2B buying environments.

• Preferred: Familiarity with education procurement, RFPs, customer reference programs, conferences, partnerships, or channel development.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• HSA

• FSA

• Generous earned time off

• 401K/student loan repayment

• Life insurance

• AD&D insurance

• Employee assistance program

• Employee stock purchase program

• Tuition reimbursement

• Performance-based incentive pay

• Short- and long-term disability

• Robust wellness program