Go-To-Market Lead, Pre-Planning

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the positioning, packaging, and voice for individuals planning ahead.

• Manage the entire consideration journey, starting from the initial brand interaction through education, nurturing, and referrals.

• Oversee the lifecycle engine that transforms initial interest into long-term commitment.

• Develop the digital conversion experience in collaboration with Product and Sales teams.

• Revamp lifecycle and nurturing programs to guide prospects from their first encounter to final decision over several months.

• Initiate and expand an events strategy, which includes seminars.

• Influence the future direction of Meadow's products and marketing efforts for its rapidly growing business line.

• Collaborate closely with the Sales team, which is responsible for consultations and closing deals.

⛳️ Requirements

• Most critical requirement: having successfully sold a comparable high-trust, high-consideration service to a similar demographic at a similar price point.

• Strong judgment in positioning and offering; capability to shape and frame a compelling offer.

• Proficiency in crafting messaging and creating or packaging a new offering from the ground up.

• Aptitude for transforming ambiguous objectives into structured plans.

• Skills in prioritization, clearly articulating what will not be addressed and the reasons behind it, along with utilizing quantitative analysis.

• Strong consumer sensitivity towards mortality and advance-planning decisions.

• Insight into how trust is established and undermined in sensitive categories.

• Direct involvement in managing nurture flows, lifecycle emails, landing pages, and briefs.

• Recent personal engagement in the work, rather than merely directing others.

• High level of agency and the capacity to work independently and follow through on tasks.

🏝️ Benefits

• Meaningful equity.

• Comprehensive health coverage.

• Extensive dental coverage.

• Comprehensive vision coverage.

• Competitive salary.

• Opportunities for broader marketing leadership for those who demonstrate merit.