Go-To-Market Lead – At-Need

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the entire marketing funnel for At-Need, encompassing positioning, packaging, product voice, and demand generation.

• Spearhead marketing initiatives for new markets, products, and consumer segments.

• Introduce Meadow to new markets and engage with diverse communities.

• Develop a scalable market-launch playbook.

• Strategically position and package new offerings, including funeral services, from concept to launch.

• Collaborate with Sales and Growth teams on the launch of new offerings.

• Enhance Meadow's visibility with hospice and referral partners.

• Design the customer journey and product offerings, from the initial Google search to the final conversation.

• Work closely with the Sales team, which handles consultation and closing processes.

⛳️ Requirements

• Recent hands-on experience with relevant work rather than solely overseeing others.

• Proven experience in selling a similar high-trust, high-consideration service to comparable customers at a similar price point.

• Ability to develop product positioning and offerings, messaging, and new concepts from the ground up.

• Skill in transforming ambiguous objectives into structured plans and prioritizing effectively.

• Comfortable utilizing data and metrics in the decision-making process.

• Strong understanding of consumer insights related to sensitive and emotional decision-making.

• Capability to craft messaging that resonates and drives conversions.

• Practical experience with advertising accounts, landing pages, and creative briefs.

• High level of initiative and ability to operate independently while ensuring follow-through.

🏝️ Benefits

• Equity

• Comprehensive health, dental, and vision insurance

• Competitive salary