Go to Market Engineer – Healthcare

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Create and manage automated Clay workflows to detect and assess ABM signals, catalysts, and triggers across targeted healthcare accounts.

• Design and manage the architecture of HubSpot, which includes lists, workflows, lifecycle stages, lead scoring, and routing rules.

• Develop and sustain integrations and data pipelines between Clay, HubSpot, enrichment and intent data providers, and internal systems.

• Analyze account and contact data to uncover patterns in signal quality, conversion rates, and pipeline impact.

• Enhance scoring models and enrichment logic based on analytical insights.

• Oversee the technical development of new ABM campaigns.

• Conduct audits on data quality, deduplication, and enrichment accuracy across HubSpot and Clay.

• Collaborate with Sales Development, Partnerships, and Client Services to direct qualified accounts to the correct owner.

• Assess GTM tools, data providers, and automation possibilities.

• Identify gaps in demand-generation technology and workflows, and design scalable solutions in conjunction with Marketing and Revenue Operations leadership.

• Design, construct, and manage the technical infrastructure that supports account-based demand generation.

• Convert buying signals and intent data into prioritized, enriched, and routed target accounts within HubSpot.

⛳️ Requirements

• A Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or a related field is required; equivalent practical experience will be considered.

• A minimum of 3 years of experience in GTM Engineering, Marketing Operations, Revenue Operations, or Sales Operations, preferably in B2B SaaS or healthcare technology.

• Hands-on experience in administering HubSpot, encompassing workflows, lists, lifecycle stages, lead scoring, and reporting.

• Experience in building enrichment and signal-detection workflows in Clay utilizing formulas, integrations, and waterfall enrichment.

• Basic knowledge of APIs, webhooks, and no-code/low-code automation tools like Zapier and Make.

• Familiarity with account-based marketing principles, intent data providers, and B2B enterprise buying committees.

• Proficiency in SQL or spreadsheet-based data analysis, with the ability to handle large, imperfect data sets.

• Consistent and punctual attendance is expected.

• An equivalent combination of education and experience will be taken into account.

• Capability to satisfactorily perform each essential duty, with reasonable accommodations available for qualified individuals with disabilities.

• Minimal travel is required, less than 20%.

• Ability to work at a computer for extended periods in a typical office or remote work setting.

• A self-directed approach to navigating ambiguous, cross-functional challenges.

• Strong commitment to data hygiene practices.

• Ability to translate technical workflows into accessible language for Sales and Marketing stakeholders.

• Adherence to EnableComp's Core Values, Vision, and Mission.

🏝️ Benefits

• Opportunities for professional growth and development.

• Access to tools, resources, and support for career advancement.

• Flexible working environment.

• Emphasis on work-life balance.

• Occasional team or company offsites.

• Equal opportunity and reasonable accommodations for qualified individuals with disabilities.