Global Product Marketing Manager – Endoluminal

This is a fully remote position, open to applicants in California.

📋 Description

• Spearhead global product marketing and commercialization efforts for the Ion innovation portfolio, which encompasses software, advanced imaging, enabling capabilities, and future platform advancements.

• Formulate market segmentation, customer insights, positioning, messaging, and commercialization strategies.

• Serve as the voice of the customer and market by integrating customer feedback, market research, competitive intelligence, field insights, and healthcare trends.

• Create and implement global go-to-market strategies, launch plans, and adoption programs.

• Transform complex clinical and technical capabilities into narratives that are customer-centric, including positioning, messaging frameworks, and commercial tools.

• Collaborate with Sales, Regional Marketing, and Commercial Learning teams to provide sales enablement resources, competitive tools, customer-facing content, and field training.

• Work together with regional and cross-functional teams to identify barriers to adoption, share best practices, and promote awareness, utilization, and business growth on a global scale.

• Track market trends, launch performance, adoption metrics, and competitive activities to enhance commercialization effectiveness.

• Partner with Product Management, Commercial, Regional Marketing, Clinical Development, Sales Operations, and Executive Leadership.

⛳️ Requirements

• Over 6 years of experience in product marketing, strategic marketing, sales, market development, or related go-to-market functions.

• Demonstrated ability to develop and implement commercialization strategies that foster customer adoption and business growth.

• Deep expertise in positioning, messaging, value proposition development, and customer engagement.

• Experience leading cross-functional product launches and commercialization projects.

• Proficiency in converting customer insights, market dynamics, and competitive intelligence into practical business strategies.

• Outstanding communication, storytelling, presentation, and influencing capabilities.

• Strong strategic thinking and analytical skills, with a focus on customer-centric approaches.

• Knowledge of healthcare market dynamics, customer decision-making processes, and adoption drivers.

• A bachelor's degree is mandatory.

• Willingness to travel up to 50%, including some international travel.

• Background in medical devices, software, AI, digital health, or other cutting-edge healthcare technologies is preferred.

• Proven success in launching and scaling products in global markets is advantageous.

• Ability to shape product and commercial strategy using customer insights, market intelligence, and competitive analysis is preferred.

• Experience collaborating with diverse global teams and across various geographies is preferred.

• Current proof of vaccination against certain diseases, including COVID-19, may be necessary.

• Candidates may need to comply with U.S. export control requirements, which may include an export license or Technology Control Plan, where applicable.

🏝️ Benefits

• Remote work options; employees are required to come onsite only when requested by management.

• Competitive base salary, incentives, benefits, and equity offerings.

• Possibility of reasonable accommodations during the application or interview process.

• Commitment to equal employment opportunity and fair chance employment considerations.