Global Product Marketing Manager – Aortic

This is a fully remote position, open to applicants in Denmark, +5 more countries.

📋 Description

• Collaborate with senior leadership in specialty to align priorities, projects, and strategic plans.

• Influence the strategic direction and business strategy within the specialty.

• Ensure that mid-term marketing strategies and annual plans align with business objectives and brand strategies.

• Create a global go-to-market strategy in partnership with product management, sales, and global functions.

• Develop compelling value propositions, claims, and messaging that adhere to brand guidelines.

• Oversee the successful implementation of product launches on both global and regional scales.

• Utilize customer personas and buyer journeys to formulate marketing strategies and plans.

• Review and authorize campaign tactics and marketing materials to ensure compliance with advertising and promotional standards.

• Engage with customers and subject matter experts to gain insights into market trends and customer needs.

• Set objectives for campaigns and channels, including customer meetings and events.

• Provide actionable feedback to marketing processes, systems, and operational plans.

• Conduct independent investigations to determine root causes of complex issues.

• Manage extensive, intricate marketing initiatives that involve cross-functional teams.

• Promote and uphold a respectful and supportive workplace culture.

⛳️ Requirements

• A bachelor's degree in marketing, science, or business is required.

• A minimum of 10 years of relevant experience in strategic marketing is essential.

• Proven experience in developing effective marketing strategies and plans that advance business objectives.

• Willingness to travel domestically and internationally is required.

• Strong analytical and problem-solving skills with an operational focus.

• Experience collaborating with sales and marketing teams.

• Background in brand management and product marketing is necessary.

• Excellent oral and written communication skills.

• Ability to interact and work effectively and professionally with individuals across various levels of the global organization.

• Commitment to upholding company values, policies, and standards.

• Compliance with Cook's Code of Conduct is mandatory.

🏝️ Benefits

• Competitive, performance-related compensation and benefits that promote health and financial wellbeing.

• Paid time off and holidays.

• Hybrid or remote work options for many positions, where feasible.

• Opportunities for learning and development.

• Educational assistance programs.

• Comprehensive development initiatives.

• Health and wellness programs.

• Participation in social activities.

• Engagement in community initiatives.