Global Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the comprehensive global marketing strategy, including positioning and messaging.

• Spearhead brand transformation towards a platform-oriented, AI-driven approach.

• Oversee product marketing efforts, encompassing value propositions, launches, and storytelling focused on ROI.

• Create and manage co-marketing initiatives with significant ecosystem partners.

• Design and execute enterprise demand generation and account-based marketing strategies.

• Direct public relations, thought leadership, analyst engagement, and major industry events.

• Equip Sales and Customer Success teams with essential tools, content, and competitive intelligence.

• Build and lead a high-performing global marketing team along with its infrastructure.

• Establish and roll out an updated brand and messaging strategy.

• Introduce the global "store intelligence" narrative.

• Develop a scalable demand generation and marketing operations framework.

• Initiate key partner marketing campaigns.

• Provide a comprehensive toolkit for sales enablement.

⛳️ Requirements

• Extensive senior B2B marketing leadership experience within the enterprise technology sector.

• Proven track record in establishing a marketing division.

• Experience in marketing RFID-enabled solutions.

• Demonstrated success in marketing complex hardware and software/platform solutions.

• Strong expertise in product marketing, demand generation, and brand positioning.

• Familiarity with partner ecosystems and co-marketing strategies.

• Ability to articulate technical concepts into clear business value propositions.

• Experience in leading global teams and collaborating across different regions.

• Excellent command of English; proficiency in additional languages is advantageous.

🏝️ Benefits

• Annual bonuses and various forms of compensation may be included in the overall compensation package.

• Comprehensive medical, financial, and additional benefits are offered.

• Commitment to equal employment opportunities and affirmative action in the workplace.