Associate Field Medical Marketing Director

This is a fully remote position, open to applicants in California.

📋 Description

• Collaborate in brand planning and strategic development for Healthcare Professional (HCP), Patient, and Medical Marketing initiatives.

• Convert field insights and real-world feedback into data-driven enhancements for programs.

• Oversee the Advisory Board execution from start to finish, covering recruitment, facilitation, and reporting.

• Manage peer-to-peer and patient ambassador programs, including speaker selection, coaching, events, and reporting.

• Conduct market research in the field to inform or validate brand strategy.

• Oversee marketing campaigns and programs from conception to execution, including handling agency relationships and promotional reviews.

• Serve as the Marketing liaison to aligned sales teams and provide education on brand programs.

• Develop engagement plans for regional business and manage relationships with HCPs/KOLs.

• Identify and engage emerging KOLs and secure their participation in congress events and other programs.

• Report and synthesize insights from KOLs, patients, and caregivers into actionable recommendations and trend/sentiment analyses.

• Manage operations and agency relationships for Patient Ambassador and Influencer programs, including contracting, content, and events.

• Oversee Speaker Bureau and Patient Ambassador/Influencer initiatives.

• Lead Medical Marketing initiatives through the processes of ideation, development, approval, execution, optimization, and evolution.

• Create content for peer-to-peer programs, product theaters, patient/caregiver programs, speaker training, and promotional materials.

• Collaborate with Sales, Medical, and Market Access teams to ensure consistent implementation of brand strategy.

• Assist in evolving Field Playbook guidelines and optimizing processes and procedures.

• Work in conjunction with Legal and Compliance to ensure adherence to relevant guidelines and requirements.

⛳️ Requirements

• Excellent communicator and adept diplomat, capable of merging scientific knowledge with communication skills (strong clinical acumen).

• Solid understanding of the legal and regulatory landscape in pharmaceutical promotions, industry guidelines, and compliance-related matters.

• Proven success in forging strong cross-functional relationships with medical, legal, regulatory, advocacy, compliance, marketing, and corporate communications teams.

• Demonstrated strategic thinking, initiative, problem-solving, and creativity applied to product positioning and messaging.

• Ability to maintain strategic alignment in a dynamic environment.

• Skilled in managing multiple tasks and prioritizing effectively.

• Bachelor’s degree (BS/BA) in Marketing, Business, Health Policy, Science, or a related field with 10+ years of relevant pharmaceutical/biotech marketing and sales experience preferred, or a Master’s degree in a relevant field with 8+ years of similar experience preferred.

• Willing to travel 50% or more.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Retirement savings plan with company match.

• Opportunities for professional development and career advancement.

• Flexible working arrangements and generous paid time off.