Global Director, Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the global acquisition strategy and the annual demand plan.

• Establish pipeline and SQO goals for various regions, segments, and product lines in collaboration with Sales and Finance.

• Create comprehensive funnel programs utilizing paid, organic, owned, partner, and outbound-assist channels.

• Execute account-based marketing strategies aimed at enterprise and competitive-displacement targets.

• Oversee the global media budget and enhance the allocation of expenditures.

• Experiment with and expand acquisition channels such as LinkedIn, YouTube, CTV, review platforms, software marketplaces, partner co-marketing, and event-to-pipeline initiatives.

• Manage the global website as the key pipeline asset for the US, UK, LATAM, and ANZ sites.

• Direct the website roadmap, information architecture, performance metrics, conversion strategies, and localization efforts.

• Conduct A/B testing, multivariate testing, conversion rate optimization, and personalization initiatives.

• Collaborate on buyer-focused journeys, pricing pages, competitor comparison pages, ROI calculators, and interactive demos.

• Update the web and conversion stack, including CMS, lead-routing tools, and AI-driven chat solutions.

• Spearhead the SEO and AI-search visibility strategy across various regional domains and languages.

• Oversee paid search and paid social initiatives, including bidding strategies, audience targeting, CRM conversion imports, and creative testing.

• Manage marketing analytics and serve as the authoritative source for funnel performance.

• Define the funnel stages, scoring systems, routing protocols, and SLAs in conjunction with Sales Operations.

• Develop multi-touch attribution models, incrementality assessments, holdout testing, and media mix modeling.

• Provide weekly updates on pipeline and performance metrics.

• Manage the foundations of demand data, including enrichment, intent tracking, first-party data, server-side tracking, and compliance with consent regulations.

• Collaborate with regional sales, SDR/BDR leaders, and marketing teams.

• Deliver insights on win/loss statistics, conversion rates, and search demand to Product Marketing, Product, and leadership teams.

• Lead and develop a global team consisting of around five direct reports, alongside agency and freelance partners.

• Enhance team capabilities in AI, analytics, and experimentation, while promoting development and succession planning.

• Participate in the global marketing leadership team to foster cross-functional collaboration.

• Utilize P&C, recruitment, and performance management processes to attract, develop, reward, and retain top talent.

⛳️ Requirements

• A Bachelor's degree in marketing, business, or a related field, or equivalent professional experience.

• Over 10 years of experience in B2B demand generation or digital marketing, with at least 7 years in B2B SaaS.

• More than 5 years of experience leading teams across multiple regions and managing agencies.

• Demonstrated success in owning a pipeline target and effectively increasing marketing-sourced pipeline with a low Customer Acquisition Cost (CAC).

• In-depth hands-on experience in SEO, paid search, and paid social marketing.

• Familiarity with AI search optimization techniques (GEO/AEO).

• Proven experience managing a corporate website as a conversion engine.

• Background in CMS migration, Conversion Rate Optimization programs, and multi-language localization efforts.

• Strong analytical capabilities in funnel analytics, attribution, experiment design, and Business Intelligence (BI) tools.

• Comfortable working with SQL or collaborating with data teams.

• Advanced knowledge of Salesforce and a leading marketing automation platform.

• Experience with intent/ABM, enrichment, and conversion tools such as 6sense, Clay, GA4, and tag management systems.

• Technical proficiency in HTML/CSS, tag management, APIs, and integrations.

• Practical application of generative AI within marketing workflows.

• Ability to operate strategically and tactically while managing multiple initiatives in a dynamic environment.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Disability insurance.

• Life insurance.

• Family planning programs provided through Maven Clinic.

• Diabetes management support available through Livongo.

• Coverage for women's health issues.

• Support for adult and elder care.

• Paid parental leave.

• 401(k) plan with company matching contributions.

• Paid time off totaling up to 120 hours.

• 13 paid holidays, including 3 floating holidays.

• Paid sick leave.

• Opportunities for personal growth and ongoing learning.

• Emphasis on work-life balance.

• An inclusive and collaborative work environment.