Global Digital Marketing, Content Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Develop and oversee a comprehensive global digital marketing strategy that aligns with Coats' business objectives, brand messaging, and communication framework.

• Convert business priorities into strategic channel plans that encompass websites, LinkedIn, search, and digital marketing initiatives.

• Play a key role in annual planning, setting campaign priorities, making channel investment choices, and conducting reviews on marketing effectiveness.

• Create playbooks, toolkits, and governance frameworks for regional and divisional marketing teams.

• Establish priorities, key performance indicators (KPIs), and success metrics for digital marketing initiatives.

• Oversee the digital content strategy for both internal and external channels.

• Manage the master editorial calendar for LinkedIn, website content, campaign materials, and global marketing highlights.

• Produce, commission, edit, and oversee LinkedIn posts, articles, case studies, landing pages, customer stories, infographics, video briefs, emails, and campaign materials.

• Direct the global LinkedIn strategy for both paid and organic endeavors.

• Manage LinkedIn planning, publication processes, governance, and performance enhancements.

• Facilitate executive visibility and promote thought leadership.

• Steward the Coats website as a vital marketing and communication tool.

• Oversee website updates via the Content Management System (CMS) while ensuring content governance, quality assurance, maintenance, and compliance.

• Lead agency and technology partners when specialized support is necessary.

• Spearhead SEO, AEO/GEO, and search discoverability strategies.

• Define and manage KPIs for the website, LinkedIn, campaigns, content, and search efforts.

• Utilize Google Analytics, LinkedIn analytics, search tools, and CRM/marketing automation data to assess performance.

• Generate insight-driven performance reports along with actionable recommendations for marketing and communications leadership.

• Guide senior leadership decision-making, investment prioritization, and future marketing strategies.

• Serve as a digital marketing center of excellence for regional and divisional marketing teams.

• Collaborate with Brand & Communications, commercial, product, divisional, regional, investor relations, and technology stakeholders.

⛳️ Requirements

• 8-10+ years of experience in B2B digital marketing, content strategy, and channel management.

• Demonstrated ability to develop digital marketing strategies that are aligned with business and commercial goals.

• Experience leading enterprise-wide digital marketing programs, cross-functional governance, and/or digital marketing center-of-excellence initiatives.

• Strong skills in content strategy, editorial planning, copywriting, editing, and content quality assessment.

• Experience managing corporate websites, CMS platforms, SEO, user experience (UX), landing pages, and content governance.

• Comprehensive understanding of LinkedIn strategy, B2B thought leadership, and social content performance.

• Proficient in using analytics to derive insights and recommendations.

• Ability to communicate effectively with senior stakeholders and simplify complex technical topics into understandable business language.

• Strong project ownership, prioritization, quality management, and high proficiency in written and spoken English.

• Highly organized, with exceptional project management and prioritization abilities.

• Comfortable working in a fast-paced environment and managing multiple priorities.

• Experience in manufacturing, industrial, apparel, footwear, textiles, materials, chemicals, or other complex B2B sectors.

• Familiarity with CRM and marketing automation platforms such as HubSpot.

• Knowledge of AEO/GEO, AI search readiness, and structured content.

• Experience in creating executive thought leadership or corporate communications content.

• Experience in developing global playbooks, toolkits, or content governance frameworks.

• Proven track record in managing external agencies, content partners, and technology suppliers with clear commercial accountability.

🏝️ Benefits

• Inclusive and collaborative work environment.

• Opportunity to make a significant impact in the textile industry.

• Career development prospects with a global leader.

• Access to AI tools to explore new opportunities.