Global CT Portfolio Manager

This is a fully remote position, open to applicants in Wisconsin.

📋 Description

• Develop and uphold a unified CT portfolio strategy across the GE HealthCare CT sector.

• Create a unified cross-segment CT portfolio narrative that encompasses PCCT, Ultra-Premium, Performance/Value, Care Area, and Digital/Smart Subscription offerings.

• Maintain the CT portfolio messaging architecture and ensure consistent positioning across segments.

• Collaborate with segment Directors to prioritize portfolio structure.

• Identify opportunities within the portfolio, assess cannibalization risks, and resolve sequencing conflicts; provide recommendations to the CMO.

• Ensure that portfolio marketing activities comply with healthcare regulations, corporate policies, privacy standards, and brand guidelines.

• Oversee and maintain a singular CT portfolio launch calendar.

• Conduct annual and bi-annual CT marketing planning cycles and consolidate input from segments into one comprehensive portfolio plan.

• Schedule launches, campaigns, and content releases in alignment with commercial, regional, and congress calendars.

• Monitor launch readiness and escalate any delays as necessary.

• Manage CT portfolio performance metrics and prepare portfolio reviews for the CMO and Marketing Leadership Team.

• Align marketing objectives for the portfolio with lead generation and commercial outcomes.

• Collaborate on attribution, funnel performance evaluation, and campaign ROI analysis.

• Coordinate the CT portfolio marketing budget with Finance, the CMO, and segment Directors.

• Monitor expenditures, maintain accurate forecasts, and provide budget and variance reports.

• Manage ASTs, purchase orders, vendor onboarding, and administrative tasks related to agencies and contracts.

• Identify opportunities for cost optimization and shared investment.

• Coordinate CT representation at trade shows, congresses, and customer events.

• Assist in event planning, budgeting, vendor coordination, logistics, and effectiveness measurement.

• Report on event effectiveness and its business impact at the portfolio level.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.

• A minimum of 6 years of progressive experience in product marketing, portfolio marketing, marketing operations, or commercial operations.

• Experience in coordinating across various product lines, segments, or business owners without direct authority.

• Proven track record in managing launch calendars, executing campaigns, and overseeing marketing program operations from start to finish.

• Exceptional written and verbal communication skills, including the ability to prepare materials for executive-level presentations.

• Capacity to function effectively in a matrixed, global environment across different time zones.

• Must possess legal authorization to work in the United States.

• GE HealthCare will not provide sponsorship for employment visas, now or in the future.

• Successful completion of a drug screen may be required.

• Experience in healthcare technology, medical devices, diagnostic imaging, healthcare IT, or another regulated industry is preferred.

• Familiarity with CT or diagnostic imaging clinical workflows, customer segments, and purchasing centers.

• Practical experience with marketing automation, CRM, and analytics platforms.

• Experience in supporting global marketing teams and regional commercial organizations.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Paid time off.

• 401(k) plan with options for employee and company contributions.

• Life, disability, and accident insurance.

• Tuition reimbursement.

• Opportunities for professional development.

• Competitive salary.

• Performance-based incentive compensation that may include cash bonuses and/or long-term incentives (LTI).

• Relocation assistance is not provided.