German-speaking Performance Marketing Lead

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take charge of the paid performance strategy and standards within the SaaS portfolio.

• Manage the most valuable accounts directly across platforms such as Google Ads, Microsoft Ads, LinkedIn, and others.

• Develop and test ad copy as well as landing pages.

• Lead and provide support to PPC freelancers by establishing targets, reviewing accounts, approving budgets, and conducting regular sync meetings.

• Offer strategic advice to brands on budget allocation, manage expectations, and challenge any underperforming channel or budget decisions.

• Oversee paid setups for newly acquired brands.

• Create systems, documentation, and reporting to enhance performance across various brands and freelancers.

• Collaborate with data analytics to ensure effective tracking, attribution, and CRM data flows into advertising platforms.

• Assist the M&A team with due diligence focused on paid acquisitions.

• Regularly coordinate with the SEO Team Lead.

⛳️ Requirements

• Several years of experience managing paid budgets, including those exceeding €1M annually, while remaining hands-on.

• Proven experience in B2B lead generation on search, particularly with low conversion volumes, extended sales cycles, and a focus on lead quality optimization.

• Experience managing budgets that range from a few thousand to six figures monthly.

• Extensive expertise in Google Ads and Microsoft Ads.

• Strong experience with LinkedIn Ads.

• Willingness and curiosity to learn new advertising platforms.

• Proficiency with GA4, Google Tag Manager, offline conversion imports, and CRM integration.

• Proficient in German at C1 level or native level, with the capability to write compelling German ad copy.

• Fluent in English.

• Genuine fluency in AI and practical experience with AI tools, particularly Claude.

• Experience with ChatGPT ads is a plus.

🏝️ Benefits

• 100% remote work from any location, at your convenience.

• Freedom and autonomy within a high-trust team environment.

• Minimal bureaucracy and efficient workflows.

• A friendly, supportive team atmosphere.

• An internal network for sharing ideas, knowledge, learning, and expertise.

• Flexible time off.