Gerente de Mercadotecnia

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Oversee the creation and implementation of the marketing strategy for Mexico, Central America, and the Caribbean.

• Formulate annual marketing plans and adapt regional and global strategies into locally relevant programs and campaigns.

• Analyze market trends, customer requirements, competitive activities, and growth prospects.

• Manage the local marketing budget, ensuring alignment of investments with business objectives and measurable results.

• Collaborate with Sales leadership on market priorities, pipeline requirements, key accounts, and growth opportunities.

• Create integrated demand-generation and account-based marketing campaigns.

• Monitor campaign performance, lead generation, conversion rates, pipeline contribution, engagement, and ROI.

• Present marketing plans, results, insights, reports, and recommendations to Sales and regional leadership teams.

• Work with Channel Sales and strategic partners on collaborative marketing initiatives and partner engagement.

• Assist in partner events, campaigns, communications, and co-marketing efforts.

• Enhance brand awareness and positioning throughout the market.

• Tailor global and regional content for local audiences.

• Partner with internal teams and external agencies on digital marketing, content creation, PR, social media, customer communications, and brand initiatives.

• Plan and implement calendars for industry events, customer gatherings, partner activities, trade shows, and executive engagements.

• Assess sponsorship and event opportunities and refine event strategies.

• Maintain relationships with agencies, vendors, and external partners.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• More than 8 years of progressive B2B marketing experience, including managing marketing programs within the region.

• Robust experience in developing and executing integrated marketing strategies in Mexico, Central America, and the Caribbean.

• Proven experience collaborating with Sales organizations and facilitating demand generation and pipeline growth.

• Experience in channel/partner marketing is highly desirable.

• Experience in managing events, digital campaigns, content, and integrated marketing programs.

• Strong understanding of the regional business landscape and B2B customer dynamics.

• Proficient in managing marketing budgets and evaluating marketing ROI.

• Excellent project management skills with the ability to juggle multiple priorities and stakeholders.

• Ability to think strategically while remaining hands-on in execution.

• Exceptional communication, presentation, and stakeholder management skills.

• Experience working within a global or multinational organization is advantageous.

• Spanish: Native proficiency.

• English: Professional fluency required, with the capability to collaborate effectively with regional and global stakeholders.

🏝️ Benefits

• Language classes.

• Transportation and food allowances.

• Gym pass.

• Health and Dental plan.

• Life Insurance.

• Training and professional development opportunities.

• Welcoming work environment and diversity and inclusion initiatives.