GEO Strategist – Life Sciences

This is a fully remote position, open to applicants in Georgia.

📋 Description

• Create and implement search and digital visibility strategies tailored for enterprise clients.

• Lead strategic discussions with leadership in pharma branding, digital strategy, and medical sectors.

• Collaborate with capability leads, account teams, and senior leadership within matrixed organizations.

• Formulate GEO and LLM content strategies, alongside AI-driven search optimization methods.

• Enhance entities, structured data, knowledge graphs, content attribution, and overall content architecture.

• Execute technical, semantic, international, and enterprise-focused SEO strategies.

• Utilize SEO and analytics tools to track and enhance digital visibility.

• Assess content and evaluate GEO performance across AI search platforms.

• Conduct workshops and convey strategic frameworks to relevant stakeholders.

⛳️ Requirements

• Over 8 years of progressively responsible experience in digital strategy, SEO, content strategy, or digital marketing.

• Minimum of 3 years in a strategic or consulting role.

• 1 to 2 years of proven experience in GEO, LLM content strategy, or AI-driven search optimization.

• A strong history of crafting and executing search and digital visibility strategies for enterprise clients.

• Client-facing credibility at the VP/Director level.

• Experience in leading strategic discussions with pharma branding, digital, and medical leadership.

• Proven experience in matrixed organizations collaborating with capability leads, account teams, and senior leadership.

• Comprehensive understanding of the life sciences digital landscape, including pharma, biotech, medtech, or healthcare services.

• Knowledge of HCP engagement, DTC marketing, omnichannel pharma strategies, and MLR/MedLegal review processes.

• Insight into pharma commercial excellence, brand strategy for therapy areas, and regulatory frameworks such as FDA, EMA, and CDSCO.

• Proficiency in entity optimization, Schema.org structured data, knowledge graph integration, LLM content attribution, and prompt-influenced content architecture.

• Expertise in technical SEO, semantic SEO, E-E-A-T, Core Web Vitals, content architecture, and international SEO.

• Familiarity with tools like SEMrush, Profound, Ahrefs, BrightEdge, Conductor, Screaming Frog, Google Analytics 4, Search Console, and Looker Studio.

• Working knowledge of ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and Claude for content testing and GEO monitoring.

• Proficient in executive-quality storytelling, workshop facilitation, strategic framework design, and stakeholder management.

🏝️ Benefits

• Option to work remotely.

• Confidential handling of applicant information in accordance with EEO guidelines.