GEO Strategist – Life Sciences

This is a fully remote position, open to applicants in Georgia.

📋 Description

• Create and implement search and digital visibility strategies tailored for enterprise clients.

• Direct strategic discussions with pharmaceutical brand, digital, and medical leadership at the VP/Director level.

• Formulate GEO, LLM content strategy, and initiatives for AI-driven search optimization.

• Employ entity optimization, structured data, knowledge graph integration, LLM content attribution, and prompt-influenced content architecture.

• Execute technical, semantic, international, and E-E-A-T-focused SEO strategies.

• Utilize SEO, analytics, search, and AI platforms for content testing and GEO monitoring.

• Conduct workshops and develop strategic frameworks.

• Collaborate with capability leads, account teams, and senior leadership within matrixed organizations.

• Provide consulting and strategic support to life sciences clients.

⛳️ Requirements

• Over 8 years of progressive experience in digital strategy, SEO, content strategy, or digital marketing, including a minimum of 3 years in a strategic or consulting role.

• At least 1-2 years of proven experience in GEO, LLM content strategy, or AI-driven search optimization.

• Strong history of designing and implementing search/digital visibility strategies for enterprise clients, preferably in a consulting or service-oriented environment.

• Client-facing credibility at the VP/Director level; adept at leading strategic discussions with pharmaceutical brand, digital, and medical leadership.

• Experience working in matrixed organizations alongside capability leads, account teams, and senior leadership.

• In-depth knowledge of the life sciences digital ecosystem, including pharma, biotech, medtech, or healthcare services.

• Familiarity with HCP engagement, DTC marketing, omnichannel pharma strategy, and MLR/MedLegal review processes.

• Understanding of pharma commercial excellence, therapeutic area brand strategy, and regulatory frameworks (FDA, EMA, CDSCO).

• Proficient in entity optimization, Schema.org structured data, knowledge graph integration, LLM content attribution, and prompt-influenced content architecture.

• Well-versed in technical SEO, semantic SEO, E-E-A-T, Core Web Vitals, content architecture, and international SEO.

• Experience with tools such as SEMrush, Profound, Ahrefs, BrightEdge, Conductor, Screaming Frog, Google Analytics 4, Search Console, and Looker Studio.

• Working knowledge of ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and Claude for content testing and GEO monitoring.

• Exceptional storytelling capabilities, workshop facilitation skills, strategic framework development, and stakeholder management expertise.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and continuous learning.

• Flexible working arrangements and work-life balance initiatives.

• Collaborative and inclusive company culture.