General Manager – Marketing and Ecommerce Growth

This is a fully remote position, open to applicants in Venezuela, +2 more countries.

📋 Description

• Take ownership of HoopStars’ business strategy, budgeting, revenue generation, profitability, and cash flow projections.

• Oversee sales and operations, ensuring that programs, coaching staff, venues, and service quality align with demand.

• Enhance paid search and social media efforts, as well as creative content, landing pages, enrollment processes, pricing strategies, promotions, referrals, and customer retention.

• Establish the structure of the parent marketing team.

• Recruit specialists and engage contractors or agencies as needed.

• Manage priorities and performance across various brands.

• Link campaign outcomes to paying customers, repeat enrollments, and profit contributions.

• Distribute marketing investments based on reliable reporting and testing results.

• Review advertising accounts, identify funnel issues, and support the implementation of improvements.

• Gain a thorough understanding of customers, operations, and economic factors within the first 90 days.

• Conduct audits of marketing efforts across brands and set up reporting mechanisms.

• Suggest a marketing team structure and establish hiring priorities.

• Initiate initial growth tests and take responsibility for standard HoopStars business decisions.

• Deliver clear weekly reports and engage in monthly business review sessions with the founder.

⛳️ Requirements

• Proven track record in paid acquisition, conversion optimization, and customer retention.

• Experience with commercial responsibilities that extend beyond a marketing budget, including pricing, margins, staffing, forecasts, or overall business profitability.

• Background in hiring and managing marketers, creative professionals, agencies, or other specialists.

• Ability to adapt e-commerce strategies to a service-oriented business with real delivery capabilities and customer commitments.

• Willingness to engage in practical work while developing personnel and systems.

• Proficient in professional English and effective in remote leadership.

• Experience in youth sports, education, fitness, memberships, or multi-location services is an advantage.

• Demonstrated success in building a profitable business and a strong team is of utmost importance.

• Completion of the Culture Index survey is required.

• Completion of the Criteria GAME assessment in English is required.

🏝️ Benefits

• Work remotely from LATAM, collaborating during Toronto hours.

• Opportunity to build and lead a business along with the parent marketing team.

• Equity opportunity subject to mutually agreed terms.

• Potential for future relocation to the US or Canada by mutual agreement.