General Manager – Marketing and Ecommerce Growth

This is a fully remote position, open to applicants in Puerto Rico.

📋 Description

• Take charge of HoopStars' business strategy, budget, revenue streams, profitability, and cash forecasts.

• Oversee sales and operations to ensure that programs, coaches, venues, and service quality align with demand.

• Enhance paid search and social media strategies, creative content, landing pages, enrollment funnels, pricing, offers, referrals, and customer retention.

• Establish the structure for the parent marketing team and recruit specialized professionals.

• Engage contractors or agencies when beneficial.

• Manage priorities and performance across various brands.

• Connect campaign results to paying customers, repeat enrollments, and contribution profits.

• Allocate marketing resources based on reliable reporting and testing methodologies.

• Review advertising accounts, identify funnel issues, and assist in implementing improvements.

• Build a team capable of consistent execution.

• Propose budgets and team plans while making operational decisions within the defined authority.

• Deliver clear weekly reports, escalate significant issues, and take part in monthly business evaluations.

• Within the first 90 days, gain an understanding of customers, operations, and economic factors; audit marketing efforts; establish reporting systems; propose team structure and hiring priorities; initiate growth tests; and assume responsibility for standard HoopStars decisions.

⛳️ Requirements

• Proven track record in paid customer acquisition, conversion, and retention strategies.

• Commercial accountability extending beyond a marketing budget, involving pricing strategies, profit margins, staffing, forecasts, or overall business profitability.

• Experience in hiring and managing marketers, creatives, agencies, or other specialized roles.

• Ability to adapt ecommerce techniques to a service-oriented business with actual delivery capabilities and customer commitments.

• Willingness to engage in hands-on work while developing individuals and systems.

• Strong professional English proficiency and effective remote leadership skills.

• Background in youth sports, education, fitness, memberships, or multi-location services is advantageous.

• Proven success in building a profitable business and leading an effective team.

• Completion of the Culture Index survey.

• Completion of the Criteria GAME assessment in English.

• Resume and application responses that detail business or brand growth, team-building or management experiences, and an account of a failed commercial decision with subsequent corrective actions.

🏝️ Benefits

• Opportunity for remote work from LATAM, with collaboration during Toronto hours.

• Potential for equity participation subject to agreed-upon terms.

• Possibility of future relocation to the US or Canada by mutual agreement.

• Support for bookkeeping services.

• Assistance with HR needs.

• IT and website support available.