General Manager – Marketing and Ecommerce Growth

This is a fully remote position, open to applicants in Peru, +2 more countries.

📋 Description

• Oversee HoopStars by managing its business plan, budget, revenue, profitability, and cash forecasts.

• Direct sales and operations, ensuring that programs, coaches, venues, and service quality meet market demands.

• Enhance paid search and social strategies, including creative content, landing pages, enrollment funnels, pricing, offers, referrals, and retention efforts.

• Develop the marketing team for the parent company across its various brands.

• Define the team structure, recruit specialists, engage contractors or agencies, and manage priorities and performance effectively.

• Link campaign performance to paying customers, repeat enrollments, and profit contributions.

• Allocate marketing investments based on reliable reporting and testing methodologies.

• Review advertising accounts, identify funnel issues, and assist in implementing improvements.

• Gain a comprehensive understanding of customers, operations, and economics within the first 90 days.

• Conduct audits of marketing across brands, establish reporting processes, propose team structures and hiring priorities, and initiate growth tests.

• Make routine business decisions for HoopStars within the defined authority.

• Deliver clear weekly reports, escalate significant issues, and engage in monthly business reviews.

⛳️ Requirements

• Proven success in paid acquisition, conversion, and retention strategies.

• Commercial accountability that extends beyond a marketing budget, including pricing, margins, staffing, forecasts, or overall business profitability.

• Experience in hiring and managing marketers, creatives, agencies, or other specialists.

• Capability to translate e-commerce strategies into a service-oriented business with tangible delivery capacity and customer commitments.

• Comfort in performing practical tasks while developing individuals and systems.

• Proficient in professional English and effective in remote leadership roles.

• Experience in youth sports, education, fitness, memberships, or multi-location services is advantageous.

• Evidence of building a profitable business and a high-performing team is crucial.

• A CV detailing a business or brand growth experience, including financial spend, results, and personal contributions.

• A description of a team that was built or managed.

• A narrative about a commercial decision that did not succeed and the changes made afterward.

• Completion of the Culture Index survey.

• Completion of the Criteria GAME assessment in English.

🏝️ Benefits

• Remote work opportunity from LATAM, with collaboration during Toronto hours.

• Equity opportunity subject to mutually agreed terms.

• Potential future relocation to the US or Canada based on mutual agreement.

• Bookkeeping assistance provided.

• HR support available.

• IT and website support included.

• Local management for customer service and daily sales operations.