General Manager – Marketing and Ecommerce Growth

This is a fully remote position, open to applicants in Nicaragua, +2 more countries.

📋 Description

• Take charge of HoopStars' business strategy, budget, revenue, profitability, and cash flow projections.

• Direct sales and operations, ensuring that programs, coaches, venues, and service quality align with demand.

• Enhance paid search and social media efforts, creative content, landing pages, enrollment funnels, pricing strategies, promotions, referrals, and customer retention.

• Establish the organizational structure of the parent marketing team.

• Recruit specialists and engage contractors or agencies as necessary.

• Oversee priorities and performance across various brands.

• Link campaign performance to paying customers, repeat enrollments, and contribution profits.

• Allocate marketing investments based on reliable reporting and testing methodologies.

• Review advertising accounts, identify funnel issues, and assist in implementing improvements.

• Operate HoopStars and build and manage the marketing team of Community Sports Partners across its brands.

• Propose budgets and team plans while making operational decisions within the agreed authority.

• Participate in monthly business reviews, underpinned by clear weekly reporting and escalation of any exceptional issues.

• In the first 90 days, comprehend customer needs, operations, and economics; audit marketing processes; establish reporting frameworks; propose team structures and hiring priorities; initiate growth experiments; and take ownership of normal HoopStars business decisions.

⛳️ Requirements

• Proven track record in paid acquisition, conversion, and customer retention.

• Experience with commercial responsibilities extending beyond a marketing budget, including pricing, margins, staffing, forecasting, or overall business profitability.

• Background in hiring and managing marketers, creatives, agencies, or other specialists.

• Ability to adapt e-commerce strategies to a service-oriented business with tangible delivery capabilities and customer commitments.

• Comfortable handling practical tasks while developing personnel and systems.

• Proficient in professional English and effective in remote leadership.

• Experience in youth sports, education, fitness, memberships, or multi-location services is advantageous.

• Proven success in building a profitable business and an efficient team.

• Submit a CV.

• Describe a business or brand you developed, including budget, outcomes, and your contributions.

• Detail a team you have built or managed.

• Share an account of a commercial decision that did not succeed and what changes you made afterward.

• Complete the Culture Index survey.

• Complete the Criteria GAME assessment in English.

🏝️ Benefits

• Opportunity for remote work from LATAM, with collaboration during Toronto business hours.

• Potential equity opportunity subject to mutually agreed terms.

• Possibility of future relocation to the US or Canada by mutual agreement.

• Bookkeeping assistance available.

• HR support provided.

• IT and website support included.

• Local manager to oversee customer service and daily sales operations.